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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry Outlook  / Research Reports
Dare We Say the “R” Word – DISC June Outlook Overview
David Gordon Posted On June 16, 2022

DISC R Word

As we get to the midpoint of the year and companies meet for mid-year reviews and discuss their second half strategies, perhaps on of the most important industry forecasts / outlooks is released. Christian Sokoll at DISC Corp just released […]


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eBusiness  / eCommerce  / More Insights  / Productivity  / Profitability  / Technology
Electrical Distributors’ Digital Transformation Journey
David Gordon Posted On June 13, 2022

Digital Transformation - xNgage

COVID accelerated many distributors’, and manufacturers’, interest in investing in technology. Coincidentally, just before COVID, NAED released it’s Building a Connected Business report and NEMRA released its Rep of the Future report (if you are a manufacturer or a rep […]


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Branding  / eMarketing  / Growth Strategies  / Marketing  / Research Reports
Introducing New Lighting Products – Exclusive Research
David Gordon Posted On June 9, 2022

Introducing New Lighting Products

New products are the oxygen of manufacturers, and the industry. While most sales come from products that have been introduced more than three years ago, progressive companies focus on a key metric – revenue from products introduced in the past […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Lighting  / Manufacturers  / More Insights
Halco Focuses on Core
David Gordon Posted On June 9, 2022

Halco Lighting

Halco recently announced the sale of their specialty lighting business to Hayward Industries, a leading pool and irrigation manufacturer. Every electrical / lighting distributor is familiar with Halco and their lamp, ballast and fixture offering. It’s probably fair to say […]


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Distributors  / Growth Strategies  / Industry Outlook  / More Insights
What WESCO’s $1 Billion Commitment Means
David Gordon Posted On June 7, 2022

WESCO

Last week WESCO’s board of directors announced a $1 billion stock repurchase authorization. This exceeds the two prior authorizations of $400 million, which expired in 2020, and $300 million initiated in 2017. According to the press release, “Wesco International (NYSE: […]


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Uncategorized
Q2 2022 Pulse of Lighting Survey Now Open
David Gordon Posted On June 5, 2022

Q1 Pulse of Lighting Survey

The second quarter is quickly coming to a close and, for the lighting industry, it ends in a Fair in Las Vegas (LightFair). And if you are attending LightFair, stop by our US Lighting Trends booth – #2277 as Linda […]


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Distributors  / Industry Consolidation  / More Insights
Recent Small Distributor Acquisitions
David Gordon Posted On June 5, 2022

Distributor Acquisitions

Over the past few months there have been a number of small electrical distributor acquisitions that seemingly have fallen below the industry radar. These include: PDI acquired 9 location W.A. Bragg in eastern Georgia and western South Carolina. According to […]


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People in the News
Preston Named Southern RVP for Espen
David Gordon Posted On June 5, 2022

Freddy Preston - Espen Technology

Espen Technology, a leading manufacturer of indoor, LED retrofit lighting products, has announced the appointment of Freddy Preston to the new role of Regional Vice President of Sales for the Southern United States. Prior to joining Espen, Preston has 24 […]


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Growth Strategies  / Industrial Market  / Industry Outlook  / More Insights  / Renewables  / Research Reports
Today’s Geopolitical Issues … and US Electrical Potential Opportunities
David Gordon Posted On June 2, 2022

Electrical Opportunities in a Geopolitical Environment

Last week I mentioned that the recent NAED National meeting had one of the best keynote speakers that NAED has had in 20+ years of attending these conferences. Peter Zeihan spoke about geopolitical issues, correlated it to population trends in […]


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Associations  / Branding  / Lighting
Attention Manufacturers Exhibiting at LightFair
David Gordon Posted On May 30, 2022

US LightingTrends

US Lighting Trends is pleased to be a LightFair 2022 Media Sponsor. In a short time (we launched in November) we now are reaching over 25,000 readers twice a month with information to assist in specifiers, contractors and the distribution […]


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