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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Supplier / Products
Espen Launches 3-CCT Selectable Pin-Based Lamps
David Gordon Posted On March 23, 2022

3-CCT Selectable Pin-based Lamps

Espen Technology, a leading manufacturer of indoor LED lighting solutions, announced the release of its LED 3-CCT selectable CFL replacement lamps. These 8.5W lamps are replacements for 18-42W CFL lamps, delivering up to 80% energy savings. The 3-CCT selectable lamps […]


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Lighting
Q1 2022 Pulse of Lighting Survey Open till March 22
David Gordon Posted On March 17, 2022

Q4 Pulse of Lighting Survey

Our Q1 2022 Pulse of Lighting survey is now open. Your input is needed by March 22. The new year started as if it was going to be a repeat of 2022 with COVID running wild, supply chain issues appearing […]


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Associations  / eBusiness  / eCommerce  / Industry News  / More Insights  / Technology
The Buzz That Was eBiz
David Gordon Posted On March 17, 2022

IDEA eBiz 2022 Conference

Last week IDEA held its eBiz conference which, with the support of NAED this year, was essentially billed as “the industry’s technology conference.” And while IDEA had record attendance with 207 registering, the challenge is that, according to one attendee […]


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People in the News
Marshall Launches Sales Management Performance Consulting
David Gordon Posted On March 17, 2022

Bill Marshall - Sales Management Performance Consulting Leviton

Sales Management Performance Consulting was founded by William W. (Bill) Marshall to focus on assisting select electrical manufacturers and distributors to enhance their planning and implementation so they may accelerate their market share ambitions while maximizing mutual resources. SMPC will […]


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Distributors  / Industry News  / More Insights  / People in the News
Rexel Changes – What Could They Mean?
David Gordon Posted On March 13, 2022

Rexel Leadership Changes

Last week Rexel announced a change in its North American leadership. Jeff Baker announced his retirement after 15 years of leading Rexel after it acquired Platt. This announcement follows one from earlier this year when Rexel announced a new Chief […]


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Channel Strategies  / Contractors  / Customer Segments
Electrical Contractors’ Buying Behaviors Are Changing
David Gordon Posted On March 8, 2022

Why Contractors Buy from Electrical Distributors

Back in the fall, HMI released a white paper, researched and written by Channel Marketing Group, titled “6 Contractor Trends Affecting Distributor Relationships”. The report focused on 6 specific areas that over 750 contractors from a number of construction industries.  […]


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Channel Strategies  / Distributors  / Industrial Market  / Industry Consolidation  / More Insights
Sonepar – Doubling Down for Acquisitions?
David Gordon Posted On March 6, 2022

Sonepar What's Next

We know, like most other distributors, that Sonepar USA had a “good” 2021. At least enough to enable it to carry out any planned acquisitions but, perhaps the recent news that it sold Vallen is a hint that they are […]


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Supplier / Products
Espen Introduces 5-CCT Selectable TLEDs
David Gordon Posted On March 6, 2022

Espec 5 CCT Field Selectable TLEDs

Espen Technology introduces 5-CCT selectable TLED lamps. A leading manufacturer of indoor LED lighting solutions, Espen announced continued to expand its line of field-selectable lamps and retrofit kits. The industry-leading provider of LED retrofit solutions has grown its offering of […]


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Associations  / More Insights
NAED South Central – Welcome Back
David Gordon Posted On March 1, 2022

NAED

Last week’s NAED South Central, held in Phoenix, brought industry participants from the South and Central part of the country back together after a two year hiatus and was a resumption of the NAED regional schedule. 562 individuals registered for […]


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Advocacy  / Associations  / More Insights  / Reps
NEMRA22 Delivers to Over 1300
David Gordon Posted On February 21, 2022

NEMRA22

NEMRA’s 2022 Annual Conference, NEMRA22, held earlier this month had over 1400 registrations and about 1300 attendees (some last-minute cancellations due to weather in New England and some contracted COVID). The conference was a resounding success although the Dallas weather […]


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    Channel Marketing Group
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