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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Awards  / Distributors  / Industry Outlook  / Research Reports
A Copper Retrospective and Planning for 2022
David Gordon Posted On December 6, 2021

Copper

Copper is typically one of an electrical distributor’s top three product categories. It can represent 10-25% of a distributor’s sales, based upon their business focus. Over the past year, as all know, the price of copper has increased significantly, contributing […]


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Distributors  / Industry Consolidation  / Industry News  / Manufacturers  / More Insights
6 Acquisition Deals Announced / In Play this Week
David Gordon Posted On December 5, 2021

Electrical Distributor Deals

Many have talked about the potential for a number of acquisitions to occur in the industry by the end of the year. This is driven by generational change, a strong past couple of years profit wise as well as stress […]


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eBusiness  / eCommerce  / eMarketing  / More Insights  / Technology
3 Keys to Reaching Unreachable Customers Online
David Gordon Posted On November 30, 2021


A frequent issue we’re hearing from manufacturer reps and distributor salespeople is the challenge of connecting with specifiers and customers, especially industrial customers. While COVID drove many to work from home, it appears, at least for now, that a number […]


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Growth Strategies  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights
HVAC and Electrical … Merging Manufacturers
David Gordon Posted On November 29, 2021


The electrical and HVAC markets have many similarities, and some private equity companies may be noticing. The commonality, other than manufacturers being able to identify operational synergies, could also extend to some distributors and create opportunities for distributors. This commonality […]


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Contractors  / eBusiness  / eCommerce  / eMarketing  / More Insights  / Productivity  / Sales Channel  / Technology
Integrating Text for an Omni-Service Experience
David Gordon Posted On November 21, 2021


Or I could have titled this “Replicating Your Customer’s Experience – Why Text Should Be Part of Your eCommerce Offering.” Earlier this year we conducted research on contractor decision drivers in working with distributors for a client. While admittedly it […]


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People in the News
J.R. Walton Passes Away
David Gordon Posted On November 21, 2021


James Ross Walton, better known as “J.R.”, 63, passed away on Saturday, November 6. Walton was employed by Bob Jones & Associates, a manufacturer rep covering Arizona, Southern Nevada, Imperial Valley California, Colorado, Wyoming, New Mexico, Western Nebraska, and El […]


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Supplier / Products
Espen’s New 3-Output, 3-CCT Selectable Troffer Retrofit Kits
David Gordon Posted On November 17, 2021


Espen Technology, a leading manufacturer of indoor, linear, LED lighting solutions, has announced its launch of 3-output, 3-CCT selectable center-basket troffer retrofit kits, as part of its Versa KitTM family of retrofit kits. These advanced kits easily convert 2X2 and […]


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Associations  / Industry News  / Industry Outlook  / More Insights
NAED Eastern Region – The Comeback Succeeds
David Gordon Posted On November 15, 2021


NAED should be congratulated for its valiant effort to hold the NAED Eastern last week in Austin, TX. By no means did anyone expect the turnout to equal prior conferences from almost two years ago … especially when similar conferences […]


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Customer Segments  / Distributors  / Growth Strategies  / Industry Consolidation  / More Insights  / Renewables
City Electric Expands Solar, Acquires Soligent
David Gordon Posted On November 11, 2021


City Electric, the Texas-based, $1 billion plus electrical distributor with over 525 locations, and seemingly another location opening every week, throughout the country continued the rash of recent electrical distributor acquisitions, this time with a twist. The twist is that […]


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Logistics  / More Insights  / Productivity  / Purchasing
Schaedler Yesco Opens CDC and Expands Inventory
David Gordon Posted On November 11, 2021


Schaedler Yesco, a fourth generation distributor committed to growth recently completed construction on its CDC expansion. The, based in Harrisburg, PA, company broke ground on the construction of the CDC in April. The company shared a release stating: Schaedler Yesco […]


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    Channel Marketing Group
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