Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Customer Segments  / Growth Strategies  / Manufacturers  / More Insights  / Supplier / Products
Schneider Enters Resi Wiring Devices Market
David Gordon Posted On September 10, 2021


Schneider Electric is a worldwide leader in wiring devices … just not in the US.  That appears to be changing, especially for the residential market. According to a press release, Schneider will be introducing its X an XD series of […]


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Associations  / eCommerce  / Industry Outlook  / More Insights  / Technology
ETIM NA Delivers Data. Leviton, Rexel Canada Join
David Gordon Posted On September 9, 2021


Barely 18 months after launching, ETIM North America is delivering … both in membership growth and delivering product data classifications and features in “English (US)” into the ETIM Classification Model Tool. ETIM North America became an independent, non-profit, association in […]


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Advocacy  / Associations  / Branding  / Contractors  / Distributors  / Industry News  / Marketing  / More Insights
Blazer Helps Next Generation Electricians
David Gordon Posted On September 7, 2021


Blazer Electric Supply Company, Colorado Springs, Colo., held its 9th Annual Blazer Benefit Golf Tournament at Bear Dance Golf Club in Larkspur, Colorado on July 29, 2021. A total of $32,000 was raised to support the local training initiatives of […]


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Advocacy  / Associations  / More Insights
NEMRA Supports Veterans & First Responders
David Gordon Posted On September 7, 2021


The past year has been a challenge for many but no more so than for the men and women who are in our military or our first responders. In 2020 NEMRA launched an initiative and made the Gary Sinise Foundation […]


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Distributors  / Industry Outlook  / Manufacturers  / Marketing  / More Insights  / Profitability  / Renewables
Sustainability Delivers Green
David Gordon Posted On August 31, 2021


Turtle and Hughes and Southwire are two in the electrical industry who are embracing one of the biggest trends in business – sustainability. Over the past decade, perhaps longer, there has been increased interest, and focus, on sustainability to improve […]


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Lighting  / Supplier / Products
MaxLite introduces c-Max Network Controls
David Gordon Posted On August 31, 2021


MaxLite announces the latest innovation in lighting controls – c-Max Network Controls, a Bluetooth-enabled luminaire level lighting controls (LLLC) system for indoor and outdoor applications. Ideal for achieving energy savings in small to medium-sized facilities, c-Max Network Controls can be […]


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People in the News  / Reps
Wessel Joins FRM Sales Leadership Team
David Gordon Posted On August 31, 2021


FRM is excited to have Andrew Wessel join the team as a sales manager for North Carolina, South Carolina, and Virginia. Andrew brings 15 years of distribution experience (with Rexel as a DVP in the southeast) and extensive history calling […]


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Lighting  / Supplier / Products
eLumigen Recognized for Class 1 Div 2 Fixture
David Gordon Posted On August 29, 2021


The 2021 Sapphire Awards, one of the lighting industry’s top honors, announced that eLumigen was a Sapphire Award Finalist in the “Industrial SSL Luminaire Design” category, for their High CRI Class 1, Division 2 (C1D2) LED Fixture.  The company is […]


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Industrial Market  / More Insights  / Sales Channel
Who Sells to the OEM Market?
David Gordon Posted On August 26, 2021


With the economy strong it’s important to look forward to identify how to maintain your momentum. This requires looking at “niche” markets but, remember, your niche can be someone else’s mainstay. Think OEM (original equipment manufacturer). One such area is […]


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Lighting  / Supplier / Products
Espen Improves Performance of VersaLinear Retrofit Kits
David Gordon Posted On August 26, 2021


Espen Technology announced a major performance improvement for its LED Linear Module Retrofit Kit family, known as VersaLinearTM.  The linear module kits come in 2’, 3’, and 4’ lengths, suitable to replace both T5 & T8 lamps.  There are several […]


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