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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




People in the News  / Supplier / Products
Espen Technology Promotes Three
David Gordon Posted On July 18, 2021


Espen Technology, a leading manufacturer of indoor, LED lighting solutions, dedicated to designing and manufacturing high quality, high performance linear LED lighting components. With operations and facilities across the world, Espen Technology offers competitive products with the highest quality. Headquartered […]


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More Insights  / Reps  / Sales Channel
The Rep Conundrum: End-user Calls. Compensation?
David Gordon Posted On July 18, 2021


Last week we were on a call with a manufacturer and the question arose of “are supply reps calling more on distributors or are they starting to call on end-users, contractors and engineers?” The question surprised us given our perception […]


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Associations  / eBusiness  / eCommerce  / More Insights  / Profitability  / Technology
ETIM NA Grows, Expanding into Wire, Cable & Conduit
David Gordon Posted On July 14, 2021


In only 16 months ETIM North America has gained traction in the electrical industry, helping set the industry on a path to organize product descriptors and attributes in accordance with international standards. ETIM North America’s role is to refine the […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / Lighting  / Manufacturers  / More Insights
Acuity, Today and Tomorrow
David Gordon Posted On July 13, 2021


Earlier this month Acuity combined their quarterly call (Q3 for them as they are on a fiscal year) with their Investor Day. For those who remember Gilligan’s Island, it was a “3 hour journey.”  A nicely produced production but, to […]


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Lighting  / Supplier / Products
Topaz New Surface Mount Downlights
David Gordon Posted On July 12, 2021


Topaz Lighting introduces a new line of downlights with a sleek new profile. Surface Mount Downlights are the perfect solution for residential and commercial settings. Topaz’s Surface Mount Downlights feature a CCT selectable switch to allow for easy selection of […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights  / Reps  / Technology
Acquisitions Start Second Half with a Bang
David Gordon Posted On July 5, 2021

Second Half Bang

The first half of the year came to an end with a “bang”.  While the channel was challenged throughout the first half with: COVID concerns evolving to an economic recovery Companies redefining their work environment … again … with the […]


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Reps
ABB Installation Products expands relationship with Biben Sales
David Gordon Posted On July 5, 2021


According to a recent press release, “ABB Installation Products is expanding its relationship with Biben Sales, one of the leading electrical manufacturer representatives in the Northeast. Biben Sales will now represent ABB Installation Products in Maryland, Northern Virginia and Washington […]


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Customer Segments  / Distributors  / Industrial Market  / Industry Outlook
Early Q2 Market Insights from Rexel and Grainger
David Gordon Posted On June 30, 2021


Some early Q2 insights from Rexel and Grainger provide some insights into the current electrical and MRO distribution market and, as such, provide a “base case” for distributor performance given that Grainger is considered a “bellweather” for the MRO market […]


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People in the News
Sander to Lead Milbank Sales as VP Sales
David Gordon Posted On June 30, 2021

Adrienne Sander - Milbank

Milbank Manufacturing announced the promotion of Adrienne Sander to Vice President of Sales, effective June 25, 2021 according to a recent press release. Adrienne joined Milbank in 2019, serving as North Central Regional Sales Manager before becoming Director of Sales […]


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Industry Outlook  / Lighting  / Research Reports
Lighting Has Strong Pulse in Q2
David Gordon Posted On June 27, 2021

Q1 Pulse of Lighting Survey

The pulse of the lighting industry is strong. Channel Marketing Group’s recently concluded 2021 Q2 Pulse of Lighting survey, which was promoted earlier this month and attracted over 220 responses, revealed: Each channel audience is seeing the lighting product category […]


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    Channel Marketing Group
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