Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Contractors  / eBusiness  / Growth Strategies  / Lighting  / Lighting2  / Manufacturers  / Supplier / Products  / Technology
MaxLite Joins Energy Solution Platform Retrolux
David Gordon Posted On April 27, 2021

Retrolux

MaxLite, a leading global manufacturer of energy-efficient lighting solutions, and Retrolux, the fastest-growing lighting project development and implementation software platform, have announced a new partnership that will introduce the MaxLite product portfolio to ESCOs, electrical contractors, and other clients using the […]


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More Insights  / Supplier / Products
Australian Market Mirrors US. Legend Expands to Pursue
David Gordon Posted On April 27, 2021

Legend Corp

The US electrical manufacturer market isn’t the only one consolidating and diversifying. Australia is also and Legend is building. The Australian electrical market is a $7 billion market. Very similar dynamics to the US. Legend Corp is a major player […]


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Growth Strategies  / Industry Consolidation  / Lighting  / More Insights  / Reps  / Sales Channel
Hossley Readies to Expand Again
David Gordon Posted On April 27, 2021

Hossley Lighting & Power Solutions

Hossley Lighting & Power Solutions, recently formed from their merger of Hossley Lighting and Lighting and Power Solutions, is expanding its reach into western Tennessee with a “strategic agreement” with Spectrum Lighting & Controls, serving as a succession plan (future […]


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Growth Strategies  / Industry Outlook  / Research Reports
Fighting the War for Talent
David Gordon Posted On April 15, 2021

Electrical War for Talent

Contrary to reports coming from Washington, there is a war for talent going on in the electrical industry and it is going to get worse. Consider: If you track LinkedIn you’ll see that there have been many in the electrical […]


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Growth Strategies  / Logistics  / More Insights  / Productivity
Schaedler YESCO Prepares for Expanded CDC
David Gordon Posted On April 15, 2021

Schaedler YESCO Breaks Ground CDC

Growth goals at Schaedler YESCO create the need for expansion. In a recent press release, Schaedler YESCO announced an expansion of their CDC in Harrisburgh, PA. When complete, the “new” CDC will encompass almost 200,000 square feet! “Schaedler Yesco is […]


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Supplier / Products
Topaz Temporary Lighting & Tripod
David Gordon Posted On April 13, 2021

Topaz Temporary Lighting

Topaz Lighting introduces its new 120/277V dual-voltage LED Temporary High Bay Fixtures in 100 and 150W models and compatible tripod for convenient use anywhere. Damp location rated, and vibration, shock and impact-resistant, these temporary lighting fixtures are suitable for use […]


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Logistics  / More Insights  / Productivity  / Profitability  / Technology
SMART WAREHOUSE TECHNOLOGIES: FRIEND OR MONEY-PIT?
David Gordon Posted On April 11, 2021

Smart Warehouse Technologies

Distributors thinking about tomorrow need to be thinking about their warehouse of tomorrow. And in a technology world, this means considering smart warehouse technologies. Smart warehouses can be implemented in phases. The key is understanding the emerging technologies as they […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / Manufacturers  / Marketing Groups  / More Insights  / Reps
Acquisitions Heat Up. Size Matters.
David Gordon Posted On April 7, 2021

Electrical Acquisitions

The first quarter saw a number of industry acquisitions and, while individually they highlight company growth initiatives, collectively they signal a trend that could be transformative for the industry … an industry divide driven by size. Yes, the big are […]


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Industry Outlook  / Lighting  / Research Reports
2021 Q1 Pulse of Lighting Findings
David Gordon Posted On April 4, 2021

Q4 Pulse of Lighting Survey

The first quarter of 2021 was an “interesting” challenge for those selling lighting and, at the end of the quarter, industry performance was projected to meet industry predictions made during the fourth quarter of 2020. Channel Marketing Group’s 2021 Q1 […]


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Distributors  / Pricing  / Productivity  / Profitability  / Purchasing
The 4 Profit Levers Distributors Need to Master
David Gordon Posted On March 31, 2021

4 Profit Levers for Distributors

Electrical distributors are at a unique moment in time where they have an opportunity to leverage technology to utilize the data it can unleash to accelerate profitability and sales cost-effectively. Being in an information age is only beneficial if the […]


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