Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Advocacy  / Associations  / eBusiness  / eCommerce  / Industrial Market  / Industry News  / More Insights  / Technology
TELE Controls Joins ETIM NA
David Gordon Posted On January 21, 2021

TELE Controls Joins ETIM NA

ETIM North America continues to gain momentum with the addition of TELE Controls as its most recent member. TELE Controls is a relatively newcomer to the North American electrical distribution market. An Austrian company, TELE Controls recognizes that benefits that […]


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Distributors  / People in the News
Schaedler YESCO Transitions, Enhanced Management Team
David Gordon Posted On January 21, 2021

Schaedler YESCO

Schaedler YESCO, one of Pennsylvania’s leading distributors and historically rated as one of the state’s top employers, announced enhancements to its management team and the transition of the company to the next generation, ensuring the company remains a family-owned, independent […]


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Advocacy  / Branding  / Distributors  / eMarketing  / Manufacturers  / Marketing  / More Insights  / Technology  / Training
Getting Heard. Podcasts Deliver Thought Leadership
David Gordon Posted On January 19, 2021


Two of the biggest marketing trends over the past year have been the increased usage of video and the launching of podcasts. The reason – a desire to share more content and capture attention. Video usage has skyrocketed as it […]


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Industrial Market  / Lighting  / Lighting2  / Manufacturers
Acuity Coming Back? More Visible?
David Gordon Posted On January 14, 2021

Acuity Earnings Update

Acuity appears to be slowly coming back. While their recent quarterly report (their Q1 but the industry’s Q4) showed a decline, from a channel perspective, it was only somewhat more than what respondents shared in our Q4 Pulse of Lighting […]


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Associations  / Manufacturers  / People in the News  / Reps
New NEMRA BOD and NMG Members
David Gordon Posted On January 13, 2021

NEMRA

With the NEMRA Annual Meeting coming up next month (with almost 1,100 already registered to participate in over 25 educational / informative sessions, multiple keynote sessions, manufacturer group meetings and one-on-one meetings … all for only $200), NEMRA announced its […]


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Industry Outlook  / Lighting  / Lighting2  / More Insights  / Research Reports
Lighting Continues Its Comeback in Q4
David Gordon Posted On January 7, 2021


Last month we solicited the electrical / lighting channel’s input on the lighting market during the fourth quarter. And the market continues to rebound. After a strong Q3 as reported in our Q3 Pulse of Lighting Report, Q4 showed continued […]


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More Insights
A Deeper Dive Into Wire – Research Request
David Gordon Posted On January 7, 2021


For Electrical Distributors and Manufacturer Reps interested in sharing information to gain greater insights into the wire market. Channel Marketing Group is taking a deeper dive into the wire / cable market to gain a better understanding of the segmentation […]


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More Insights  / People in the News
Gene Biben Joins Channel Marketing Group
David Gordon Posted On January 7, 2021


Gene Biben, the longtime leader of Joseph E. Biben Sales Corp and Biben Marketing Group, a manufacturer representative agency serving the MidAtlantic Region, has joined Channel Marketing Group. Biben recently retired from the agency. A succession plan was put in […]


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Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
Van Meter Follows Advice … “Go West Young Man”
David Gordon Posted On January 7, 2021


Back in the 1850’s John Babsone Lane Soule, in the Terre Haute Express, reportedly said “Go west, young man, go west.” And it seems like Van Meter is heeding this call and going west. After seeking to grow to the […]


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Channel Strategies  / Customer Segments  / Distributors  / eCommerce  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / Profitability  / Renewables  / Reps  / Sales Channel
Looking Forward for 2021
David Gordon Posted On January 6, 2021


January 1 marked the turning of the calendar and with it we think “a new year.” 2020 was an “interesting” year. Few, if any, recall the first 75 days of 2020 and the promise, or concerns, that ushered in the […]


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