• Home
    • News
    • Products
    • Lighting
    • Resources
    • Research
    • People
    • Jobs
    • About
    • Contact
  • Home
  • News
  • Products
  • Lighting
  • Resources
  • Research
  • People
  • Jobs
  • About
  • Contact
Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / Manufacturers  / People in the News  / Reps
New NEMRA BOD and NMG Members
David Gordon Posted On January 13, 2021

NEMRA

With the NEMRA Annual Meeting coming up next month (with almost 1,100 already registered to participate in over 25 educational / informative sessions, multiple keynote sessions, manufacturer group meetings and one-on-one meetings … all for only $200), NEMRA announced its […]


Continue Reading
0
1



Industry Outlook  / Lighting  / Lighting2  / More Insights  / Research Reports
Lighting Continues Its Comeback in Q4
David Gordon Posted On January 7, 2021


Last month we solicited the electrical / lighting channel’s input on the lighting market during the fourth quarter. And the market continues to rebound. After a strong Q3 as reported in our Q3 Pulse of Lighting Report, Q4 showed continued […]


Continue Reading
4
4



More Insights
A Deeper Dive Into Wire – Research Request
David Gordon Posted On January 7, 2021


For Electrical Distributors and Manufacturer Reps interested in sharing information to gain greater insights into the wire market. Channel Marketing Group is taking a deeper dive into the wire / cable market to gain a better understanding of the segmentation […]


Continue Reading
0
0



More Insights  / People in the News
Gene Biben Joins Channel Marketing Group
David Gordon Posted On January 7, 2021


Gene Biben, the longtime leader of Joseph E. Biben Sales Corp and Biben Marketing Group, a manufacturer representative agency serving the MidAtlantic Region, has joined Channel Marketing Group. Biben recently retired from the agency. A succession plan was put in […]


Continue Reading
1
1



Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
Van Meter Follows Advice … “Go West Young Man”
David Gordon Posted On January 7, 2021


Back in the 1850’s John Babsone Lane Soule, in the Terre Haute Express, reportedly said “Go west, young man, go west.” And it seems like Van Meter is heeding this call and going west. After seeking to grow to the […]


Continue Reading
2
1



Channel Strategies  / Customer Segments  / Distributors  / eCommerce  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / Profitability  / Renewables  / Reps  / Sales Channel
Looking Forward for 2021
David Gordon Posted On January 6, 2021


January 1 marked the turning of the calendar and with it we think “a new year.” 2020 was an “interesting” year. Few, if any, recall the first 75 days of 2020 and the promise, or concerns, that ushered in the […]


Continue Reading
1
0



Channel Strategies  / Distributors  / eCommerce  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights
2020 Winding Down, ElectricalTrends’ Top 10
David Gordon Posted On December 29, 2020

Happy New Year's from Channel Marketing Group

2020 is winding down and we’d like to thank you for your readership of ElectricalTrends. This year we had over 113,000 page views, which represented a 10% increase over 2019. Lots of different topics were covered through over 90 new […]


Continue Reading
2
0



Associations  / Growth Strategies  / Industry Outlook  / More Insights  / Profitability
Learning from 2020
David Gordon Posted On December 27, 2020


Twas the night after Christmas and all was a hush. Dinner clean-up was easier and there wasn’t a rush. While Corona entered 2020 with a rush, its everlasting impact cannot be crushed with a Mexican flush of the same name […]


Continue Reading
0
0



eBusiness  / eCommerce  / eMarketing  / Growth Strategies  / Industrial Market  / More Insights  / Technology
eCommerce, yes, it is here to stay
David Gordon Posted On December 21, 2020

eCommerce in Electrical Distribution

Yes, I know, it is not a revelation that it is no longer a fad. Just check your front door. Something is keeping FedEx, UPS, and USPS very busy this year. While eCommerce was trending to become more integrated into […]


Continue Reading
1
2



Associations  / More Insights  / Reps  / Sales Channel
NEMRA Goes Big with 2021 Annual Meeting; Fights for PPP Deductions
David Gordon Posted On December 14, 2020

NEMRA 2021 Conference

With the dramatic surge in COVID, last month NEMRA pivoted from its planned, 2021 face-to-face annual meeting planned for Orlando (that already had over 500 registrants), to a virtual conference. And unlike conferences in every industry that seem to reduce […]


Continue Reading
2
0



78
Newer Posts Older Posts


Subscribe to ElectricalTrends





  • David Gordon
    Channel Marketing Group
    919-488-8635

  • Privacy Policy

    Moderation Policy

    Terms of Use

    Legal Disclaimer

    Advertising

  • Recent Posts

    • Choosing to Win ... Intentional Strategies to Drive Sales
    • Project Jupiter - $165B Data Center
    • Introducing Parspec Sales Management: AI-Native Operating System for Lighting Agents

© Copyright GrandNews Theme Demo - Theme by ThemeGoods
Press enter/return to begin your search