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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Channel Strategies  / Industry Consolidation  / Manufacturers  / More Insights  / Reps  / Sales Channel
Yusen & A.A. McPherson Merge, Where Does ABB Go?
David Gordon Posted On July 6, 2025

Yusen AA McPherson merger-announcement ElectricalTrends

Consolidation, which continues to roll through distribution with a number of deals in June, extended through to the rep / agent market. SESCO continued its march across the south, expanding its reach into the Texas market via ERT Lighting and […]


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Associations  / Marketing  / More Insights
Looking Beyond … How the NAED Marketing Summit Can Help
David Gordon Posted On July 6, 2025

NAED Marketing Summit

Now that the calendar has turned and we’re technically into the second half of the year, leadership in many companies are looking “beyond.” The “beyond” is 2026. Planning season is starting and for leadership and marketers it is the start […]


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People in the News
Ben Denney, owner of Denney Electric Supply, Passes Away
David Gordon Posted On July 6, 2025

Ben Denney - Denney Electric Supply ElectricalTrends

It is with sadness to share that Ben Denney, owner of Denney Electric Supply, passed away last Tuesday, July 1st, according to contacts in the Philadelphia marketplace. For those not familiar with Denney Electric Supply, it is an eleven-location distributor […]


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Growth Strategies  / Industry Outlook  / Lighting  / Research Reports
Pulse of Lighting Market Rebounds. Sustainable? Acuity Soars.
David Gordon Posted On June 29, 2025

Q4 Pulse of Lighting Survey

Last week there was much lighting news as Channel Marketing Group / ElectricalTrends released the William Blair sponsored Q2 Pulse of Lighting Report Linda Longo shared insights on the residential lighting market based upon her visit to Lightovation on US […]


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Growth Strategies  / Industry Consolidation  / Industry Outlook  / Research Reports
Planning … to Drive 2H and 2026
David Gordon Posted On June 24, 2025

Economic Umbrella

Looking back at the first half of the year, it has been challenging – weather, on again / off again tariffs, war (Ukraine and Middle East), interest rates, and more – have led to a challenging first half for many. […]


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More Insights  / Technology
Thinking About AI
David Gordon Posted On June 24, 2025

Future of Work AI Powered

Who would have thought that two letters … two vowels  … AI … could simultaneously build excitement about possibilities while also creating concern about the future. AI represents lots of opportunities for businesses and lots of opportunities to “simplify” lives […]


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eCommerce  / Growth Strategies  / More Insights  / Technology
Accepting Multi-Line POs Easily with eCommerce Tools
David Gordon Posted On June 20, 2025

Motivate PO-to-Cart eCommerce

Earlier this week we released the State of eCommerce report which shared how electrical buyers (yes, mostly contractors) are using distributor websites. They are using it for product information and the percentage of purchasing has risen. While they are purchasing […]


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eCommerce  / Research Reports
The State of eCommerce … According to Electrical Buyers
David Gordon Posted On June 17, 2025

BigCommerce Ecommerce Electrical

Electrical buyer, both contractor and industrial, interest in ordering electronically (eCommerce) has come a long way in 8 short years. Eight years ago, every industry association conference had non-industry consultants espousing that Amazon Supply (now Amazon Business) ending the role […]


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Industry Outlook  / Lighting2
Take the Q2 Pulse of Lighting Survey; Receive Free Report
David Gordon Posted On June 8, 2025

Q4 Pulse of Lighting Survey

Aside from June being the beginning of summer, it’s also the last month of the quarter … which means it’s time for the Q2 Pulse of Lighting Survey! Q1, if you’ll remember, was slow. Weather, natural disasters, February announcement that […]


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Advocacy  / Associations  / More Insights  / Training
2025 Women in Industry Forum- “A fantastic event”ji
David Gordon Posted On June 8, 2025

2025 Women in Industry Forum

Last week our friend, Desiree Grace, newly appointed VP Sales & Customer Service, Americas, for Mersen, attended the NAED Women in Industry Forum and offered to share feedback on the conference with ElectricalTrends readers. “NAED’s Women in Industry Forum, themed […]


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    Channel Marketing Group
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