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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / People in the News  / Technology
Duffie Joins ETIM NA Board
David Gordon Posted On June 3, 2025

John Duffie Siemens ETIM NA

ETIM North America is proud to announce the appointment of Jon Duffie, Director of Channel Management at Siemens, to its Board of Directors. With more than three decades of experience in the electrical industry, Duffie brings deep expertise in data […]


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Associations  / Distributors  / Industry Outlook  / More Insights
MDM Shift Delivers Thought Leadership & Ideas
David Gordon Posted On May 29, 2025

2025 MDM Shift

A couple of weeks ago John Gunderson and I had the privilege to be invited to the NAW / MDM Shift conference. John was a conference presenter. Channel Marketing Group was proud to partner with NAW and MDM to promote […]


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Industry Consolidation  / More Insights
Planning to Sell. Prepare Leadership Plan.
David Gordon Posted On May 29, 2025

Succession Planning for a Sale

Thinking of selling to capitalize on the business, and maybe diversify your financial holdings, but not ready to retire? Possibly interested in the proverbial “bite of the second apple”? Perhaps a private equity (PE) firm is in your future. PE […]


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Associations  / More Insights
2025 NAED National … “Workman-Like”
David Gordon Posted On May 28, 2025

NAED 2025 National - Marco Island

Last week’s NAED National Meeting brought the NAED senior leadership meeting season (regionals and national) to an end with the next meeting scheduled being the NAED Western next January. The remainder of the year is NAED’s “niche” meetings – Women […]


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Distributors  / Industry Consolidation  / More Insights
Acquisition Activity Picks Up in May
David Gordon Posted On May 27, 2025

Electrical Distribution Mergers Acquisitions

Acquisition activity this year has been very mild. After 117 deals being announced over in 3 ½ years, there were only three deals announced in Q1. But in the last week, another four electrical / lighting distributor deals were announced. […]


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People in the News
People on the Move to Rexel, Mersen, and World Electric
David Gordon Posted On May 27, 2025


Last week a couple of major personnel announcements were made including Stephen Wyckoff leaving USESI’s Lade Electric Supply to become SVP & President, Southeast Region, for Rexel, Mersen announcing that Desiree Grace, formerly of River Heights Consulting and most recently […]


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Lighting  / More Insights
Parspec to Power Rexel Contractor Portal
David Gordon Posted On May 19, 2025

Rexel

We’re seeing distributors continue to invest in software tools that streamline processes, increase capacity, and generate enhanced services … all in an effort to reduce costs and increase sales. John Gunderson and I were at the MDM SHIFT conference last […]


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Lighting  / More Insights
The Lighting Market … What’s Next?
David Gordon Posted On May 19, 2025

What's Next in Lighting

With many commenting that the lighting industry is “slow” and some companies undergoing retraction you may think that lighting innovation is declining, and the future may be dimming. Repeatedly you hear of value-engineering and the commoditization of the industry, especially […]


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Contractors  / eCommerce  / Growth Strategies  / More Insights  / Productivity  / Technology
Motivate eCommerce Orders from Contractors
David Gordon Posted On May 14, 2025

Contractor eCommerce Motivate

How do you motivate contractors to place orders via your website? Make eCommerce easy for them. Just like Amazon found the secret weapon to increase B2C eCommerce sales by closing the last mile so that, as consumers, we knew we […]


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Distributors  / More Insights
Q1 Earnings – AD, Grainger, Graybar, Rexel, Wesco and Emcor
David Gordon Posted On May 12, 2025

Earnings Reports

Over the past few weeks companies have been releasing their quarterly earnings, which enables a peak into performance and strategies and gives the opportunity to identify any trends. Kevin Coleman, formerly Director of Market Intelligence for Signify, supports Channel Marketing […]


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    Channel Marketing Group
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