Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Customer Service  / Distributors  / eMarketing  / Industry Outlook  / Manufacturers  / Marketing  / Marketing Groups  / More Insights  / Profitability  / Reps  / Sales Channel  / Technology  / Training
Electrical Industry Reacts to COVID-19 – Ideas to Share
David Gordon Posted On March 26, 2020

Electrical Distribution Industry COVID-19 Reaction & Ideas

COVID-19 has directly been impacting the electrical distribution industry for about two weeks and we’ve been aware of it, due to supply concerns coming from China for about six weeks.  We’ve learned much such as the affect on the lighting […]


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Advocacy  / Industry Outlook  / More Insights
COVID-19 Electrical Distribution Market Sentiment Survey
David Gordon Posted On March 22, 2020

COVID 19 Electrical Market Sentiment Survey

Last week was a “helluva” week for many with hourly reminders of a changing world due to an invisible enemy that is justifiably panicking all. It was a week we’ve all become too well acquainted with the words “coronavirus” and […]


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Industry Outlook  / More Insights
Business in the Coronavirus Era
David Gordon Posted On March 19, 2020


We’ve gone from looking at the coronavirus from afar to being in the middle of the coronavirus storm. It’s obviously changed the business and outlook for the year. While tragic, and disruptive, the phrase “this to shall pass” should be […]


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Manufacturers  / More Insights  / People in the News  / Sales Channel
Mortensen to Lead Leviton Sales; Marshall Retiring
David Gordon Posted On March 19, 2020

Leviton

Leviton announced the hiring of Randy Mortensen to serve as its new senior vice president of global distribution sales and marketing. In this newly created position, Mortensen will be responsible for the company’s US Distribution Channel, all international sales and the eBusiness Channel. […]


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Channel Strategies  / Distributors  / Manufacturers  / More Insights  / Sales Channel
The Future of Distribution Equipment Manufacturers?
David Gordon Posted On March 10, 2020

Distribution Equipment

As Crescent Electric gets ready for a changing of the guard with Marty Burbridge retiring later this month, more change is occurring within the company. For most, if not all, of its existence Crescent has been aligned with GE.  Through […]


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Industry Outlook  / Lighting  / More Insights  / Research Reports
Q1 2020 Pulse of Lighting Survey
David Gordon Posted On March 10, 2020

Q3 2020 Pulse of Lighting Report

The first quarter of 2020 is coming to a close and what a close.  And it’s time for our Q1 Pulse of Lighting Survey. It appears to have been a mild winter, which is good for the construction market, but with […]


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Associations  / eCommerce  / More Insights
NAED 2020 SouthCentral Report
David Gordon Posted On March 8, 2020


The NAED 2020 South Central, held a couple of weeks ago, introduced the industry to a new stop on our “tour”, Austin, Texas. While a new city, like all conferences, unfortunately didn’t get to see the city.  Hotel was “okay” […]


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More Insights  / People in the News
Allen Ray, Co-Founder of ElectricalTrends, Passes Away
David Gordon Posted On March 3, 2020

Allen Ray

Allen Ray, a long-time industry veteran known by many due to his distribution background, involvement with electrical industry ERP companies and software companies, his consultancy, Allen Ray Associates which focused on supporting distributors in the areas of pricing, profitability and […]


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Associations  / eCommerce  / More Insights  / People in the News  / Technology
Mary Shaw, Executive Director of ETIM North America
David Gordon Posted On March 3, 2020

Mary Shaw ETIM North America

Industry standards veteran Mary Shaw was introduced as the new Executive Director of ETIM North America. According to the press release, North American electrical industry veteran Mary Shaw has been announced as the executive director of ETIM North America, a […]


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Growth Strategies  / Industry Consolidation  / Manufacturers  / More Insights
NSi “Upgrades”, Positions for More Growth
David Gordon Posted On March 3, 2020


NSi Industries, after making three acquisitions in 2019, itself was sold, which will position the company for future growth. Ironically the company’s recent acquisition of Bridgeport Fittings helped trigger the sale of NSi by its private equity owner, Blue Sea […]


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