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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Channel Strategies  / Growth Strategies  / More Insights
Ready for the 2nd Half Sprint?
David Gordon Posted On July 9, 2020

2nd Half Sprint - Starter's Gun

Hope you had a wonderful July 4th weekend with your family? While July 4th celebrates independence it also is a moment for reflection and appreciation of the American spirit. A sense of resilience, perseverance, ingenuity. A “can do” / “will […]


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Channel Strategies  / Customer Segments  / Industry Outlook  / Lighting  / Manufacturers  / More Insights
Acuity Outperforms in Distribution in Q2 (their Q3)
David Gordon Posted On July 7, 2020

Acuity Earnings Update

Last week Acuity shared their fiscal Q3 earnings report (Q2 performance). Overall, their lighting performance correlated with our 2020 Q2 Pulse of Lighting report and they outperformed in their “independent” (electrical distribution) channel.  They will probably do good this summer […]


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Channel Strategies  / Industry Outlook  / Lighting  / Research Reports
Q2 Pulse of Lighting Findings
David Gordon Posted On June 30, 2020

Q3 2020 Pulse of Lighting Report

Channel Marketing Group’s 2020 Q2 Pulse of Lighting Report (available for purchase for $19) projects that the lighting market, through electrical distribution, contracted by 20%. The survey, conducted the third week in June, received responses from 164 individuals who equally […]


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People in the News
Remembering Joe Gross
David Gordon Posted On June 29, 2020

Joe Gross - Gross Electric

Joe Gross, Vice President of Gross Electric, Toledo, OH, passed away last month. Gross is the Toledo area’s oldest electrical distributor / lighting showroom and has been in business for 110 years. According to the obituary published in the Toledo […]


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Distributors  / eCommerce  / eMarketing  / More Insights  / People in the News  / Technology
eCommerce Provider Kyklo Opens US HQ in Buffalo
David Gordon Posted On June 29, 2020

Kyklo eCommere

Kyklo, a “plug and play” eCommerce platform for electrical and automation distributors, announced that its US headquarters will now be in Buffalo. The company, which serves approximately thirty small to mid-sized electrical / automation distributors recently shared, via a press […]


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Associations  / Growth Strategies  / Marketing  / More Insights
Reallocate Conference Funds to Support Growth
David Gordon Posted On June 25, 2020

Reallocate Conference Funds

This year many companies should be able to find some “extra” dollars around to reallocate. The question is whether they reallocate them to investments to drive business, funding for incremental COVID-19 related expenses that they would do “beyond” what was […]


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Distributors  / More Insights  / People in the News
Hermann Joins Werner Electric; Promises Dog
David Gordon Posted On June 25, 2020

Mike Hermann - Werner Electric

Minnesota’s Werner Electric traveled to rival state Wisconsin to recruit its next VP Sales and Marketing. According to its press release, Mike Hermann, formerly of Rockwell, is joining the company as VP Sales and Marketing. In this year of celebration, […]


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Marketing  / More Insights  / People in the News
Sonepar Promotions
David Gordon Posted On June 25, 2020

Sonepar USA

This week Sonepar USA, the electrical industry’s second largest distributor, announced a number of business development promotions: Scott Schuenke, VP of strategic marketing for Sonepar USA, has been named VP of strategic development for Sonepar North America. Schuenke will be […]


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Channel Strategies  / Distributors  / eCommerce  / Growth Strategies  / Industry Outlook  / More Insights  / Technology
Evaluating eCommerce Companies, Forrester-style
David Gordon Posted On June 23, 2020

B2B eCommerce

COVID has heightened the benefit or, and interest in, eCommerce for electrical distributors. Our second and third COVID-19 Electrical Market Sentiment Reports have shown that those with an eCommerce offering have seen online sales increases. Further, from conversations with distributors, […]


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Lighting  / More Insights
Q2 Pulse of Lighting Survey
David Gordon Posted On June 18, 2020

Q3 2020 Pulse of Lighting Report

Lighting represents 20-25% of industry sales and can represent more for a construction-oriented distributors. And it represents a higher percentage of project business. With the market down as severely as it was in April, even though it has stabilized, and […]


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