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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Lighting  / More Insights
Q4 Pulse of Lighting & 2021 Outlook
David Gordon Posted On December 7, 2020


With COVID rampaging across the country, infections and hospitalizations up, leading distributors are reporting they are dealing with staffing disruptions and that business activity is good, which hopefully is good for the lighting market. In a year when in April […]


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Contractors  / eMarketing  / Manufacturers  / Marketing  / Sales Channel  / Technology
Data Analytics – from Search to Project and Sales
David Gordon Posted On December 3, 2020


Data analytics. It’s a frequently used term that requires much more than sales information. You’ve heard that the world is awash in data and that every business needs to collect data, manage data, analyze data, be involved in data analytics […]


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Industry Consolidation  / More Insights  / People in the News  / Reps  / Sales Channel
Southwire Adds to Board, Two Tied to Electrical Industry
David Gordon Posted On December 3, 2020

Southwire

Southwire, ostensibly the US’s electrical distribution wire and cable leader, announced that it added four people to its board of directors. The four individuals are: Karen Carter, Chief Human Resources Officer and Chief Inclusion Officer for Dow Richard Holder, formerly […]


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Channel Strategies  / Customer Segments  / Industrial Market  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights  / Technology
Power Plays: ABB, Rockwell, Schneider (+Graybar) Info
David Gordon Posted On December 2, 2020


Companies involved in the power distribution space have recently made a number of announcements that we thought were newsworthy: ABB At its recent Investor Day meeting, ABB’s CEO announced the plan to divest of three business units.  One is from […]


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People in the News
Mersen announces new Global Marcom Director
David Gordon Posted On December 1, 2020


Mersen announced that Kian Sanjari was appointed Director, Global MarCom for the Electrical Power Segment. In his new role, Kian will lead the Marketing Communications activities for the segment in close alignment with the Strategic Marketing, Product Line and Sales […]


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People in the News
Mayer Promotes Three
David Gordon Posted On December 1, 2020


Wes Smith, president of Mayer Supply, announced today that the Birmingham, AL-based electrical distributor has appointed East Region Vice President Mike Kidney to the position Executive Vice President and Chief Sales Officer.  In this newly created role, Kidney will be […]


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Branding  / eCommerce  / eMarketing  / Growth Strategies  / Marketing  / More Insights  / Profitability
An ElectricalTrends Cyber Monday
David Gordon Posted On November 29, 2020


Welcome to ElectricalTrends’ Cyber Monday. There’s nothing that says “Thanksgiving Weekend” and signals the start of the holiday season” like Black Friday and Cyber Monday. So, not wanting to interrupt your weekend, we decided to launch ElectricalTrends’ first Cyber Monday […]


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Associations  / eBusiness  / eCommerce  / More Insights  / Technology
ETIM North America Gains Momentum in November
David Gordon Posted On November 29, 2020


ETIM North America, the North American chapter of the only widely accepted product classification system that has been in use for over 20 years, gained further momentum in November. The association, charged with refining the ETIM model terminology into American […]


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Distributors  / Logistics  / More Insights  / Productivity  / Profitability
7 Warehouse Tips to Improve Customer Satisfaction
David Gordon Posted On November 29, 2020

7 Warehouse tips for Electrical Distributors

Dick Friedman, a warehouse productivity improvement “guru” with much experience working with electrical distributors shares thoughts distributors should consider as there becomes the proverbial “light at the end of the tunnel” for COVID (due to pending vaccines), fierce competition and […]


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People in the News  / Reps  / Sales Channel
Orbit Industries Expands Rep Network
David Gordon Posted On November 29, 2020

Orbit Industries

Orbit Industries, known for their fittings, boxes, lighting offering and pre-fab solutions has expanded its rep network with Electra Sales of Arkansas and L.P. Chick in Kentucky. The company, based in California but expanding rapidly in the East with its […]


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    Channel Marketing Group
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