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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry Outlook  / Lighting  / Lighting2  / More Insights  / Research Reports
Lighting Continues Its Comeback in Q4
David Gordon Posted On January 7, 2021


Last month we solicited the electrical / lighting channel’s input on the lighting market during the fourth quarter. And the market continues to rebound. After a strong Q3 as reported in our Q3 Pulse of Lighting Report, Q4 showed continued […]


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More Insights
A Deeper Dive Into Wire – Research Request
David Gordon Posted On January 7, 2021


For Electrical Distributors and Manufacturer Reps interested in sharing information to gain greater insights into the wire market. Channel Marketing Group is taking a deeper dive into the wire / cable market to gain a better understanding of the segmentation […]


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More Insights  / People in the News
Gene Biben Joins Channel Marketing Group
David Gordon Posted On January 7, 2021


Gene Biben, the longtime leader of Joseph E. Biben Sales Corp and Biben Marketing Group, a manufacturer representative agency serving the MidAtlantic Region, has joined Channel Marketing Group. Biben recently retired from the agency. A succession plan was put in […]


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Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
Van Meter Follows Advice … “Go West Young Man”
David Gordon Posted On January 7, 2021


Back in the 1850’s John Babsone Lane Soule, in the Terre Haute Express, reportedly said “Go west, young man, go west.” And it seems like Van Meter is heeding this call and going west. After seeking to grow to the […]


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Channel Strategies  / Customer Segments  / Distributors  / eCommerce  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / Profitability  / Renewables  / Reps  / Sales Channel
Looking Forward for 2021
David Gordon Posted On January 6, 2021


January 1 marked the turning of the calendar and with it we think “a new year.” 2020 was an “interesting” year. Few, if any, recall the first 75 days of 2020 and the promise, or concerns, that ushered in the […]


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Channel Strategies  / Distributors  / eCommerce  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights
2020 Winding Down, ElectricalTrends’ Top 10
David Gordon Posted On December 29, 2020

Happy New Year's from Channel Marketing Group

2020 is winding down and we’d like to thank you for your readership of ElectricalTrends. This year we had over 113,000 page views, which represented a 10% increase over 2019. Lots of different topics were covered through over 90 new […]


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Associations  / Growth Strategies  / Industry Outlook  / More Insights  / Profitability
Learning from 2020
David Gordon Posted On December 27, 2020


Twas the night after Christmas and all was a hush. Dinner clean-up was easier and there wasn’t a rush. While Corona entered 2020 with a rush, its everlasting impact cannot be crushed with a Mexican flush of the same name […]


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eBusiness  / eCommerce  / eMarketing  / Growth Strategies  / Industrial Market  / More Insights  / Technology
eCommerce, yes, it is here to stay
David Gordon Posted On December 21, 2020

eCommerce in Electrical Distribution

Yes, I know, it is not a revelation that it is no longer a fad. Just check your front door. Something is keeping FedEx, UPS, and USPS very busy this year. While eCommerce was trending to become more integrated into […]


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Associations  / More Insights  / Reps  / Sales Channel
NEMRA Goes Big with 2021 Annual Meeting; Fights for PPP Deductions
David Gordon Posted On December 14, 2020

NEMRA 2021 Conference

With the dramatic surge in COVID, last month NEMRA pivoted from its planned, 2021 face-to-face annual meeting planned for Orlando (that already had over 500 registrants), to a virtual conference. And unlike conferences in every industry that seem to reduce […]


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People in the News
Erickson to Bring Transformation to Crescent
David Gordon Posted On December 14, 2020

Seth Erickson

Crescent Electric announced that Seth Erickson has joined the company as Chief Transformation Officer. According to the press release as part of his role, Seth will oversee a number of strategic teams and initiatives, including eCommerce, IT, Marketing, Business Process […]


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