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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Lighting  / Manufacturers  / Marketing Groups  / More Insights  / Profitability
Cooper Lighting Solutions to Rejoin IMARK
David Gordon Posted On November 26, 2019

IMARK Electrical

After almost 20 years, Cooper Lighting Solutions, as part of its spin-off from Eaton Lighting (and formerly Cooper Lighting), is rejoining IMARK Electrical. According to a press release issued by IMARK Electrical: Cooper Lighting Solutions selected as preferred supplier to […]


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Logistics  / More Insights  / Pricing  / Profitability
SPAs- Are they Worth the Cost?
David Gordon Posted On November 24, 2019

SPAs - Pennies from Heaven

In a penny nickel business, every penny counts. Which is why SPAs can matter. Increasing gross margins and, more importantly, net profitability, in today’s environment is extremely challenging.  Publicly-held national chains such as Rexel and WESCO report net profitability in […]


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Advocacy  / Associations  / Industry Outlook  / More Insights
2020 NAED Eastern Observations
David Gordon Posted On November 19, 2019

NAED

The NAED meeting season began in full force last week with the NAED Eastern Regional Conference. While a few national chains, AD and IMARK previously held their meetings, the NAED Eastern was the first broad-based meeting for many manufacturers.  Overall […]


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More Insights  / People in the News
Kevin Grayson Joins Channel Marketing Group
David Gordon Posted On November 6, 2019

Kevin Grayson

After 30+ years working for lighting manufacturers, Kevin Grayson joins Channel Marketing Group as Vice President with a focus on supporting companies in the lighting industry as well as providing sales management coaching. Many in the industry know Kevin from […]


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More Insights  / People in the News
Jamison Joins G&G Industrial Lighting
David Gordon Posted On November 6, 2019

Ben Jamison G&G Industrial Lighting

G&G Industrial Lighting is proud to announce that Ben Jamison has joined the team as Director of Business Development. Jamison will take the reins as the company’s head sales strategist, leading the sales team while defining and implementing methods to […]


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Industry Outlook  / More Insights  / Research Reports
2020 Dodge Construction Outlook – Down in Key Segments
David Gordon Posted On November 5, 2019

2020 Dodge Construction Outlook

Each year many in the construction industry eagerly await the Dodge Construction Outlook. For 2020 Dodge Data & Analytics is forecasting a $776 billion construction market.  Which sounds great, except it represents a 4% decline versus 2019’s projected activity of […]


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Contractors  / Customer Segments  / Distributors  / Industrial Market  / Industry Outlook  / More Insights  / Profitability
WESCO Q3 Outperforms Many, Provides Greater Transparency
David Gordon Posted On November 1, 2019

WESCO earnings

WESCO was the final national distributor to report Q3 earnings this week. Overall they performed well and, surprisingly, the tone of this quarterly called seemed to be more “open” and a little more transparent. From their call and presentation: “Record […]


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Contractors  / Customer Segments  / Distributors  / Industrial Market  / Industry Consolidation  / Industry Outlook  / More Insights
Graybar & Anixter Q3 – Two ends of the spectrum
David Gordon Posted On November 1, 2019

Market Update

Anixter and Graybar reported their Q3 results this week and it appears that, while the market is slowing, the construction market continues to outperform the industrial business. Graybar outperforms the publicly traded national companies. Graybar Graybar is always a “short” […]


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More Insights  / People in the News  / Pricing  / Productivity  / Profitability
SPA Acquires Jigsaw, Creates SPARXiQ
David Gordon Posted On October 31, 2019


In an age of analytics and process automation, two industry-focused companies have recently come together to enhance services for the industry … SPA (Strategic Pricing Associates) and Jigsaw Systems. SPA historically has been focused on improving distributor profitability through improved […]


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Channel Strategies  / Growth Strategies  / Industry Outlook  / Marketing  / More Insights
2020 Planning
David Gordon Posted On October 28, 2019

Joint Planning

We’re in the midst of meeting and planning season and with it comes the perennial question of “what’s the outlook for 2020?” While no one has a crystal ball, it’s safe to say that many think their ball is “cloudy” […]


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    Channel Marketing Group
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