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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / People in the News
Jamison Joins G&G Industrial Lighting
David Gordon Posted On November 6, 2019

Ben Jamison G&G Industrial Lighting

G&G Industrial Lighting is proud to announce that Ben Jamison has joined the team as Director of Business Development. Jamison will take the reins as the company’s head sales strategist, leading the sales team while defining and implementing methods to […]


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Industry Outlook  / More Insights  / Research Reports
2020 Dodge Construction Outlook – Down in Key Segments
David Gordon Posted On November 5, 2019

2020 Dodge Construction Outlook

Each year many in the construction industry eagerly await the Dodge Construction Outlook. For 2020 Dodge Data & Analytics is forecasting a $776 billion construction market.  Which sounds great, except it represents a 4% decline versus 2019’s projected activity of […]


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Contractors  / Customer Segments  / Distributors  / Industrial Market  / Industry Outlook  / More Insights  / Profitability
WESCO Q3 Outperforms Many, Provides Greater Transparency
David Gordon Posted On November 1, 2019

WESCO earnings

WESCO was the final national distributor to report Q3 earnings this week. Overall they performed well and, surprisingly, the tone of this quarterly called seemed to be more “open” and a little more transparent. From their call and presentation: “Record […]


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Contractors  / Customer Segments  / Distributors  / Industrial Market  / Industry Consolidation  / Industry Outlook  / More Insights
Graybar & Anixter Q3 – Two ends of the spectrum
David Gordon Posted On November 1, 2019

Market Update

Anixter and Graybar reported their Q3 results this week and it appears that, while the market is slowing, the construction market continues to outperform the industrial business. Graybar outperforms the publicly traded national companies. Graybar Graybar is always a “short” […]


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More Insights  / People in the News  / Pricing  / Productivity  / Profitability
SPA Acquires Jigsaw, Creates SPARXiQ
David Gordon Posted On October 31, 2019


In an age of analytics and process automation, two industry-focused companies have recently come together to enhance services for the industry … SPA (Strategic Pricing Associates) and Jigsaw Systems. SPA historically has been focused on improving distributor profitability through improved […]


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Channel Strategies  / Growth Strategies  / Industry Outlook  / Marketing  / More Insights
2020 Planning
David Gordon Posted On October 28, 2019

Joint Planning

We’re in the midst of meeting and planning season and with it comes the perennial question of “what’s the outlook for 2020?” While no one has a crystal ball, it’s safe to say that many think their ball is “cloudy” […]


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Customer Segments  / Industrial Market  / Industry Outlook  / More Insights
Grainger Chugs Along in Q3
David Gordon Posted On October 24, 2019

Grainger Earnings

Grainger’s Q3 2019 report affirmed a slowdown in the US industrial / institutional MRO market, which Grainger outperformed.  The performance was driven through sales deployment, an increase in product assortment which generates increased sales of wallet and effective marketing.  In […]


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Industrial Market  / Industry Outlook  / Manufacturers  / More Insights
ABB Q3 – “Moving in the Right Direction”
David Gordon Posted On October 24, 2019

ABB Earnings

Yesterday ABB shared its Q3 results.  Being such a large and diverse company, it is difficult to ascertain much to provide electrical industry insights other than an affirmation of a slowdown in the US electrical industry and particularly in the […]


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Distributors  / eCommerce  / Industry Outlook  / More Insights  / Technology
Rexel Barely Delivers Q3 Growth, Talks Digital Vision
David Gordon Posted On October 21, 2019

Rexel Market Update

Last week Rexel shared its Q3 performance, providing a peak into how the electrical distribution market may have performed last quarter. Rexel North America Performance From their press release: North America was up 2.8% but driven by Canada. Overall, sales […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / Lighting  / Manufacturers  / More Insights
Signify Acquires Cooper Lighting Solutions
David Gordon Posted On October 17, 2019


The electrical and lighting industries were shocked this week with the announcement that Signify was purchasing the recently renamed Cooper Lighting Solutions from Eaton. The former Eaton Lighting division was scheduled to be spun off from Eaton via an IPO […]


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