Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Distributors  / eBusiness  / Growth Strategies  / Industrial Market  / Marketing  / More Insights  / Productivity  / Profitability
Compete for Grainger’s Business: eProcurement
David Gordon Posted On July 12, 2019


Many industrially-oriented distributors lament that they can’t compete versus Grainger for MRO business at their accounts. They say “we now the ‘decision’ makers and can beat them on price but we can’t get the business. The same occurs with large […]


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More Insights  / People in the News
Dakota Supply Group Hires Rode
David Gordon Posted On July 12, 2019


Dakota Supply Group (DSG) has hired Mike Rode as its new Vice President of Sales for electrical products and services. This new leadership role ensures that DSG’s customers in the electrical business segment have a dedicated focus at the executive […]


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Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Pricing
Acuity reports their Q3. Market in flux?
David Gordon Posted On July 8, 2019

Acuity Earnings Call

Last week we released our Q2 Pulse of Lighting report and Acuity, the following day, released their Q3 earnings (they are on a fiscal year).  The commonality appears to be “a market in flux”. While Acuity claims share increase in […]


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Lighting  / Lighting2  / More Insights  / Supplier / Products
Circadian Lighting Gets Extreme With A “No-Blue Lighting” Trend. Is There A Benefit?
David Gordon Posted On July 8, 2019


Competing to thrive requires staying on top top of the latest trends so that you can best advise customers. Lighting is fast moving and our resident advanced lighting expert, David Shiller, shares what’s going on with circadian lighting and “no-blue”. […]


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Associations  / Awards  / More Insights  / Training
NAED 2019 Women in Industry Conference – Energizing
David Gordon Posted On July 2, 2019


NAED just concluded one of its most successful conferences and, from social postings, perhaps the most energetic conference the association has been involved with.  Jenny Christensen, Director of Marketing for Distributor Data Solutions (DDS) graciously shares her feedback on the […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Research Reports
2019 Q2 Pulse of Lighting Results … Challenged Market?
David Gordon Posted On July 1, 2019


We now have insight into the Q2 health of the lighting market based upon feedback from over 200 electrical distributors, manufacturers and reps through our Pulse of Lighting survey.  And it appears that an apt description may be “an interesting […]


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Channel Strategies  / Contractors  / Distributors  / Growth Strategies  / Manufacturers  / Marketing  / More Insights  / Profitability  / Sales Channel
Reducing Tax Implications of Incentive Travel Programs
David Gordon Posted On June 26, 2019


This week WESCO is taking 800+ people on an Alaskan cruise as part of their WESCO VIP incentive program. It looks like an exciting adventure (check out this pre-program video and follow them on their program Instagram page or on […]


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Branding  / Channel Strategies  / Distributors  / Growth Strategies  / Manufacturers  / Marketing  / More Insights  / Reps  / Sales Channel
3M Changes. Striving for Control?
David Gordon Posted On June 23, 2019


3M’s recent decision to terminate most, if not all, of its remaining manufacturer reps may have represented the culmination of a decision to drive the business in a different direction where the company believes that its brand is strong enough […]


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Associations  / Distributors  / eBusiness  / eMarketing  / Manufacturers  / More Insights  / Productivity  / Profitability  / Technology
THE Electrical Industry Technology Conference: IDEA’s eBiz
David Gordon Posted On June 23, 2019


Serious about utilizing technology in your business? Then you need to be at IDEA’s eBiz. Technology is becoming more and more a critical component of a distributor and manufacturer’s business. Not only is it the software and hardware, it is […]


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Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Marketing  / More Insights
eCommerce in the Channel
David Gordon Posted On June 21, 2019


During recent calls with distributors to get the pulse of the industry, one area we touched on is eCommerce and specifically the activity that they are seeing from their customers, the investments that they are making and how it is […]


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