Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Marketing  / More Insights
eCommerce in the Channel
David Gordon Posted On June 21, 2019


During recent calls with distributors to get the pulse of the industry, one area we touched on is eCommerce and specifically the activity that they are seeing from their customers, the investments that they are making and how it is […]


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Associations  / Lighting  / Lighting2  / More Insights  / Supplier / Products
Getting More from Networked Lighting Controls
David Gordon Posted On June 18, 2019


This years LightFair featured controls, controls and even more controls. The benefit of these controls is realized when they are networked, however, adoption in this segment has been slow due to concerns relating to complexity, understanding, installation, cybersecurity, energy monitoring, […]


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Industry News  / Lighting  / Lighting2  / More Insights
Q2 Pulse of Lighting Survey Now Open
David Gordon Posted On June 13, 2019


The lighting market continues to be an adventure, complete with lots of opportunities. Our Q2 Pulse of Lighting Survey will help capture these and we’ll share the results at the end of the month. During the second quarter we’ve had: […]


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Associations  / Manufacturers  / More Insights  / People in the News
Antenucci to Collaborate with Channel Marketing Group
David Gordon Posted On June 13, 2019


Steve Antenucci, recently retired vice president and general manager for Hubbell Wiring Systems and recipient of NAED’s 2019 Associate Service Award, will be participating in Channel Marketing Group’s Executive in Residence Program. Steve will be sharing his insights and expertise […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Manufacturers  / More Insights  / Supplier / Products
Atkore Expands Cope Tray Offering
David Gordon Posted On June 10, 2019


The recent acquisition of United Structural Products (USP)  (known by its brand, US Tray) by Atkore helps Atkore expand its tray offering by bringing aluminum and 316 stainless steel welded tray to complement Cope’s steel, fiberglass and aluminum offering inclusive […]


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Associations  / Branding  / Channel Strategies  / Contractors  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Marketing  / More Insights  / Profitability
Home Depot Orange Coming to Your Customer
David Gordon Posted On June 5, 2019


The color orange signifies joy, happiness and creativity, however, it is also representative of fire and, given that the color is between yellow and red on the color spectrum it is, from a business perspective, between caution (yellow) and “bad” […]


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Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Pricing  / Profitability  / Purchasing  / Renewables  / Supplier / Products
Impacts On Lighting If China Weaponizes Rare Earth Metals
David Gordon Posted On June 3, 2019


We know tariffs can impact the electrical business.  But rare earth metals? We’ve had tariffs after last year’s tariffs on steel, aluminum and a number of other products.  The recent acceleration of tariffs on Chinese imported products (price increases from […]


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Distributors  / Industry News  / Manufacturers  / More Insights  / Pricing  / Productivity  / Profitability
The Muddled World of Tariffs in the Electrical Industry
David Gordon Posted On May 31, 2019

Electrical Distribution and Tariffs

For a word that wasn’t part of the national conscience, it is now front and center and bringing disruption to business. Tariffs.  In an industry where price increases occurred annually, where pricing was stable except for copper, companies have now […]


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Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Supplier / Products
LightFair 2019. Controls are Here.
David Gordon Posted On May 29, 2019


Last week’s LightFair show in Philadelphia was a lighting and lighting control aficionado’s dream.  Booths and booths of LED lighting and it seemed like 300 booths that had some sort of lighting control system.  In talking with a number of […]


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Distributors  / eBusiness  / Growth Strategies  / Industrial Market  / More Insights  / Productivity  / Profitability  / Sales Channel
What is e-Procurement?
David Gordon Posted On May 22, 2019


The article we had last month introducing Greenwing Technology as a punchout / e-Procurement resource and a new ElectricalTrends advertiser generated much feedback. Part of the reason is it is perceived that “punchouts” is “old school” and perhaps reserved for […]


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