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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / More Insights  / People in the News
Changes in WESCO Leadership – Nelson Squires
David Gordon Posted On October 3, 2019


According to a WESCO press release, WESCO announced the appointment of Mr. Nelson Squires as its Senior Vice President and Chief Operating Officer effective October 1, 2019. Mr. Squires served as the Company’s Group Vice President and General Manager of WESCO Canada/International/WIS since January 2018 and […]


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Manufacturers  / Marketing  / More Insights  / People in the News
IDEAL Prepares for the Future
David Gordon Posted On October 3, 2019


Some people changes, and National Championship updates, from IDEAL: Doug Sanford promoted to SVP and GM Chairman and CEO Jim James has announced that the Board of Directors for the family-owned company has promoted Doug Sanford to Senior Vice President […]


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Industry Outlook  / Lighting  / More Insights  / Renewables  / Research Reports
Q3 Pulse of Lighting Results are in … slow. Tariff impact
David Gordon Posted On October 1, 2019


The 2019 Q3 Pulse of Lighting results are in and it appears that Q3, on average, for lighting was slow for distributors and manufacturers, with results in the low single digits. The major reasons reported in the Q3 Lighting Report […]


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Associations  / Distributors  / eBusiness  / Logistics  / Manufacturers  / Marketing  / More Insights  / Productivity  / Profitability  / Technology
IDEA Delivers at eBiz
David Gordon Posted On September 27, 2019


IDEA’s eBiz conference was held last week in Philadelphia and had a record attendance of almost 200 data management and IT people from distributors, manufacturers and service providers attended seminars, heard the future direction of IDEA and the launch of […]


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Manufacturers  / More Insights  / Reps  / Sales Channel  / Training
The Complicated Rep / Regional Sales Manager Relationship
David Gordon Posted On September 24, 2019


The relationship between manufacturers and their reps is perhaps the single most important relationship that both can have as it is a synergistic, mutually dependent relationship that impacts the success of both companies.  The best are a symbiotic relationship.  For […]


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More Insights  / People in the News
Herm Isenstein, founder of DISC, passes away
David Gordon Posted On September 24, 2019


It is with sadness to share that Herm Isenstein, the founder of DISC, the industry’s first, and foremost, market data resource, passed away on September 11th  at the age of 86 of brain cancer according to his obituary as posted […]


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Branding  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Marketing  / More Insights  / Reps  / Research Reports  / Technology
Convenience Will Deliver Sales and Loyalty
David Gordon Posted On September 22, 2019


Buyer behavior is changing.  Convenience is now a differentiator. Customers expect it. It’s the new definition of service. It started in the consumer world and is quickly transitioning to B2B buyer expectations, and it will become distributor reality (and is […]


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Associations  / Channel Strategies  / Industry News  / More Insights  / Reps  / Sales Channel
What will the Rep of the Future look like?
David Gordon Posted On September 15, 2019


NEMRA needs your help in understanding your needs to answer the question of “what will the rep of the future look like?” There are three key premises for preparing to prosper (some say “survive”) in the future: You need to […]


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Channel Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / More Insights
Q3 Lighting Updates
David Gordon Posted On September 13, 2019


Summertime has come to an end and now it’s the sprint to the end of the year.  The time when many are doing two jobs – seeking sales opportunities to end the year on a high note and planning for […]


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Industry News  / More Insights  / Training
Interviewing to Hire “The Right” Person
David Gordon Posted On September 8, 2019


For many managers, the worst part of losing an employee is interviewing prospects. Where to find candidates and what to ask so can get “the right person”, quickly. Conversely, if you’re seeking a “new” opportunity, the idea of interviewing can […]


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    Channel Marketing Group
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