Much has occurred over the past couple of months and many manufacturers and distributors have cut to the bone in an effort to preserve profitability. These cuts have focused on people, programs (in the case of manufacturers) and products (in […]
As seen in today’s Electrical Marketing, and with expanded information and insights … David Gordon, president, Channel Marketing Group, Raleigh, N.C., and Allen Ray, president, Allen Ray Associates, Kennedale, Texas, recently conducted their annual ElectroIndustry survey. Almost 400 distributors, manufacturers […]
On November 9th we posted some thoughts entitled “Taking Advantage of a Downturn” where we quoted some research that proved that investing in sales and marketing during a downturn can enable a compaany to take share and grow their business. […]
In the words of Electrical Marketing, “Not surprisingly, attendance is (was) down at the conference.” Overall, there were an estimated / registered 420 manufacturer and distributor attendees. About 60 distributors were represented. Observations from attendees was that cost-cutting probably was […]
On Monday we presented at NEMA’s Small Manufacturer Forum, which was NEMA’s inaugural endeavor in serving this audience’s interest in small manufacturer networking. The event, according to all, was a resounding success.The quality of the speakers and the information communicated […]
With the stimulus package passed and signed into law, the question for electrical distributors and manufacturers is “how to get your piece of the pie?” Regardless of your political affiliation or beliefs regarding the American Recovery and Reinvestment Act of […]
To make an understatement, we’re in challenging and yet exciting times. While most everyone is faced with economic challenges, the historical opportunities that may be created by the economy (stimulus package) as well as a new administration, represents exciting opportunities […]
The current economic environment is creating challenges for many distributors. The burst in commodity prices has significantly impacted distributor gross margins as they have rushed to move higher cost inventory. The financial effects of selling something for less than you […]
About 10 days ago we attended the NAED Eastern and met with a number of manufacturers and distributors. The tenor of the meeting was interesting as distributors and manufacturers had differing views regarding their 2009 outlook and green remained the […]
If you secure business via contracts, either as a distributor or a manufacturer, you know that maverick buying, on behalf of the end-user, can be the bane of a contract.Maverick buying is when purchasers within the end-user, who are supposed […]
David Gordon
Channel Marketing Group
919-488-8635
