AD recently held their eCommerce and Marketing Summit and recognized a number of manufacturers and distributors. ETNA Supply, a 24-location plumbing / PVF distributor headquartered in Michigan, was recognized as its Digital Innovator of the Year. Caroline Ernst, AD’s VP […]
AI is being talked about by many in the industry. Every tech company now is using the term. It’s the “hot” word. Put AI next to anything and it will open the door to a conversation. All want to know […]
E-commerce, defined as “website ordering, continues to be low for electrical distributors according to the NAED 2022 PAR report but by no means does this diminish the importance of distributor websites. According to the PAR report, which aggregated information from […]
In June ElectricalTrends hosted a webinar introducing the Trimble / Distributor Data Solutions (DDS) collaboration. The two companies shared what they are seeing in the construction trades and how data is being used, and will be used, to help companies […]
Talk to Sunrise Electric, a mid-size electrical distributor serving electrical contractors in the Chicagoland market and you’ll hear that eCommerce means different things to different people … with the commerce element the smallest part of the technology need. Kevin’s experience […]
DCKAP, a technology company that simplifies digital commerce for distributors, recently released launched a new season of its Driven podcast show, which explores leaders’ stories, digital journeys and insights on trends in distribution. Kicking off the new season of Driven: […]
Just like your car needs gas, or an electrical charge, to operate, so does your digitalization effort, or more specifically, your business, need data, to operate. And in both cases, you want that “fuel” to come directly from the source. […]
Last week’s NAED South Central brought an end to the trilogy of NAED regional conferences this year (here’s feedback from the NAED Eastern and the NAED Western.) While there was much information gathered from one-on-one meetings with manufacturers, distributors and […]
It’s been a number of years since Forrester Research and Gartner foreshadowed the demise of electrical distributors and forecasted that the business would 1) go online and 2) be taken over by Amazon and national chains. The part they missed […]
February marks ETIM North America’s third anniversary as an association and we thought it pertinent to ask Mary Shaw, Executive Director of ETIM North America, to share an update with the industry. This is a condensed version of a document […]
David Gordon
Channel Marketing Group
919-488-8635
