For the past ten years or so, many distributors have explored, and traveled, the eCommerce journey, traveling the path to bring new services to their customers and in the hopes of accelerated revenue. While the percent of sales coming from […]
Earlier this week IDEA announced its Volumetrics initiative along with founding members. With distributors investing into eCommerce (and some for the second and third time) and many in the supply chain pursuing “digital transformation, there becomes an ever-increasing need for […]
About a year ago I received a call from the Director of Marketing for Loeb Electric and we had a nice chat regarding the market, CRM and websites. We mutually shared information, discussed how Channel Marketing Group could be of […]
During a recent conversation with Frank Hurtte of River Heights Consulting we talked about the acquisition of Risoul by RS Components, who is the parent of Allied Electronics and Automation. Frank specializes in the industrial automation space. As consultants like […]
For years we’ve talked that eCommerce is more than trying to get people to buy via a website, especially when over 40% of total electrical purchases are via contractors with about 30-40% of this business being projects. And the industrial […]
Last week Amazon made an acquisition, spending $3.9 billion, and it should be very good for electrical distributors. Why you ask? Because maybe it will put to rest the ever-ending question of “who will Amazon buy to enter the electrical […]
Our recent posting on digital transformation got me thinking about data. Quality, matching data is the foundation of a digital initiative as, after all, data is what gets transmitted. This is needed for ERP systems and websites. For most distributors, […]
COVID accelerated many distributors’, and manufacturers’, interest in investing in technology. Coincidentally, just before COVID, NAED released it’s Building a Connected Business report and NEMRA released its Rep of the Future report (if you are a manufacturer or a rep […]
Last week the NAED National was held in Scottsdale for the first “face-to-face” conference in a few years and for those in the west, it was their first face-to-face in 3 years since Western was cancelled in January. The conference […]
ETIM North America received the support of eight more leaders in the electrical industry and now has 36 companies to help lead the charge to improve product classification and attribution for the electrical industry and drive digital transformation for the […]
David Gordon
Channel Marketing Group
919-488-8635
