Last week Amazon made an acquisition, spending $3.9 billion, and it should be very good for electrical distributors. Why you ask? Because maybe it will put to rest the ever-ending question of “who will Amazon buy to enter the electrical […]
Our recent posting on digital transformation got me thinking about data. Quality, matching data is the foundation of a digital initiative as, after all, data is what gets transmitted. This is needed for ERP systems and websites. For most distributors, […]
COVID accelerated many distributors’, and manufacturers’, interest in investing in technology. Coincidentally, just before COVID, NAED released it’s Building a Connected Business report and NEMRA released its Rep of the Future report (if you are a manufacturer or a rep […]
Last week the NAED National was held in Scottsdale for the first “face-to-face” conference in a few years and for those in the west, it was their first face-to-face in 3 years since Western was cancelled in January. The conference […]
ETIM North America received the support of eight more leaders in the electrical industry and now has 36 companies to help lead the charge to improve product classification and attribution for the electrical industry and drive digital transformation for the […]
Sonepar, the world’s largest electrical distributor with 2021 sales of $28.8 billion dollars (USD), announced that Sonepar France will be expanding of its eCommerce initiative and what it calls its omnichannel efforts. They announced that they will be launching a […]
Last week IDEA held its eBiz conference which, with the support of NAED this year, was essentially billed as “the industry’s technology conference.” And while IDEA had record attendance with 207 registering, the challenge is that, according to one attendee […]
A frequent issue we’re hearing from manufacturer reps and distributor salespeople is the challenge of connecting with specifiers and customers, especially industrial customers. While COVID drove many to work from home, it appears, at least for now, that a number […]
Or I could have titled this “Replicating Your Customer’s Experience – Why Text Should Be Part of Your eCommerce Offering.” Earlier this year we conducted research on contractor decision drivers in working with distributors for a client. While admittedly it […]
My concern of the moment is technology and distributor websites. Technology is a huge challenge for our industry. I’ve heard it said that the electrical channel, especially distribution, is years behind the rest of the world. Maybe so, I’m not […]
David Gordon
Channel Marketing Group
919-488-8635
