Earlier this year we surveyed manufacturers about their 2009 sales and profit drivers. We had over 130 responses from more than 75 companies. Manufacturers said: Their highest priority is new product introductions, albeit other questions in the survey inducate that […]
Recently we’ve reached out to a number of people around the industry and thought we’d share some of what we are hearing: From a regional at a national chain: “To say that we have had our share of problems is […]
Recognizing that SPAs are prevalent within the electrical industry and can be critical to the profitability of distributors, Allen Ray Associates and Channel Marketing Group recently launched an industry survey to better understand the state of the SPA market. Over […]
Much has occurred over the past couple of months and many manufacturers and distributors have cut to the bone in an effort to preserve profitability. These cuts have focused on people, programs (in the case of manufacturers) and products (in […]
Recently we’ve spoken and met with some manufacturers about their methods of going to market, and specifically through distribution, and more specifically about how distribution may be constraining their growth.As you can suspect, the views are wide ranging.One company, which […]
As seen in today’s Electrical Marketing, and with expanded information and insights … David Gordon, president, Channel Marketing Group, Raleigh, N.C., and Allen Ray, president, Allen Ray Associates, Kennedale, Texas, recently conducted their annual ElectroIndustry survey. Almost 400 distributors, manufacturers […]
On November 9th we posted some thoughts entitled “Taking Advantage of a Downturn” where we quoted some research that proved that investing in sales and marketing during a downturn can enable a compaany to take share and grow their business. […]
I was in the grocery store the other day picking up a few things and noticed that some of my wife’s selections were no longer being stocked. Instead, I noticed a significant increase in the visibility, and presumably SKUs, of […]
In the words of Electrical Marketing, “Not surprisingly, attendance is (was) down at the conference.” Overall, there were an estimated / registered 420 manufacturer and distributor attendees. About 60 distributors were represented. Observations from attendees was that cost-cutting probably was […]
On Monday we presented at NEMA’s Small Manufacturer Forum, which was NEMA’s inaugural endeavor in serving this audience’s interest in small manufacturer networking. The event, according to all, was a resounding success.The quality of the speakers and the information communicated […]
David Gordon
Channel Marketing Group
919-488-8635
