Much has occurred over the past couple of months and many manufacturers and distributors have cut to the bone in an effort to preserve profitability. These cuts have focused on people, programs (in the case of manufacturers) and products (in […]
Recently we’ve spoken and met with some manufacturers about their methods of going to market, and specifically through distribution, and more specifically about how distribution may be constraining their growth.As you can suspect, the views are wide ranging.One company, which […]
As seen in today’s Electrical Marketing, and with expanded information and insights … David Gordon, president, Channel Marketing Group, Raleigh, N.C., and Allen Ray, president, Allen Ray Associates, Kennedale, Texas, recently conducted their annual ElectroIndustry survey. Almost 400 distributors, manufacturers […]
On November 9th we posted some thoughts entitled “Taking Advantage of a Downturn” where we quoted some research that proved that investing in sales and marketing during a downturn can enable a compaany to take share and grow their business. […]
I was in the grocery store the other day picking up a few things and noticed that some of my wife’s selections were no longer being stocked. Instead, I noticed a significant increase in the visibility, and presumably SKUs, of […]
In the words of Electrical Marketing, “Not surprisingly, attendance is (was) down at the conference.” Overall, there were an estimated / registered 420 manufacturer and distributor attendees. About 60 distributors were represented. Observations from attendees was that cost-cutting probably was […]
On Monday we presented at NEMA’s Small Manufacturer Forum, which was NEMA’s inaugural endeavor in serving this audience’s interest in small manufacturer networking. The event, according to all, was a resounding success.The quality of the speakers and the information communicated […]
With the stimulus package passed and signed into law, the question for electrical distributors and manufacturers is “how to get your piece of the pie?” Regardless of your political affiliation or beliefs regarding the American Recovery and Reinvestment Act of […]
Last week we posted an entry entitled “Influencing Direction to Create Industry Opportunities” and referenced the endeavors that NEMA is undertaking to influence the economic stimulus package and that NAW is doing to ensure the competitiveness of distributors.Bill Weisberg, CEO […]
It all revolves around planning.For years many distributor marketing initiatives were conceived “last minute” with the knowledge that they had access to manufacturer co-op funds. Many felt that these funds were an entitlement. Some enriched local premium companies with last […]
David Gordon
Channel Marketing Group
919-488-8635
