If you are a lighting manufacturer, you know DLC (DesignLights Consortium). If you are a distributor, especially in a state with high energy costs and “rich” utility rebate programs, you know DLC. You know that, for a product to be […]
Stay informed on the latest lighting industry news. Check out the posts below, written by our “boots on the ground” writers who are deeply embedded in the field. They bring you firsthand perspectives and insights from the heart of the industry.
If you are a lighting manufacturer, you know DLC (DesignLights Consortium). If you are a distributor, especially in a state with high energy costs and “rich” utility rebate programs, you know DLC. You know that, for a product to be […]
Summertime is over. 3 1/2 months till the end of the year. The race is on to finish strong while beginning to plan for 2026! Tariff decisions were essentially made (maybe!) but, as an industry, everyone adjusts. The construction market, […]
It’s been said that “lighting agents are different.” While they may have desired to be different, there business challenges are the same as everyone else’s. Over the weekend I was finishing the 2025 Rep of the Future Report for NEMRA, […]
Last month Current announced that they were developing a network of distribution warehouses throughout the country to bring inventory closer to distributors and end-users. It is a two-tier strategy … some warehouses devoted to material destined for distributors and other […]
In a note to customers in the New York area this week, Lutron confirmed summertime rumors that it made a change in representation. A letter from Brendan Van Campen and Chris Brown stated: “Lutron is pleased to announce that effective […]
Last week there was much lighting news as Channel Marketing Group / ElectricalTrends released the William Blair sponsored Q2 Pulse of Lighting Report Linda Longo shared insights on the residential lighting market based upon her visit to Lightovation on US […]
The residential market represents 8-12%, typically, of the electrical distribution market, or about 15-20% of the overall contractor market. For some distributors it is much more based upon locale, however, typically this is smaller distributors. And for those in lighting, […]
We’re seeing distributors continue to invest in software tools that streamline processes, increase capacity, and generate enhanced services … all in an effort to reduce costs and increase sales. John Gunderson and I were at the MDM SHIFT conference last […]
With many commenting that the lighting industry is “slow” and some companies undergoing retraction you may think that lighting innovation is declining, and the future may be dimming. Repeatedly you hear of value-engineering and the commoditization of the industry, especially […]
Given feedback from our Q1 Pulse of Lighting Report and Acuity’s Q2 earnings report, we can say with confidence, “the lighting market was flat last quarter with business slowing as the quarter progressed.” The quarter was initially hit with weather […]


David Gordon
Channel Marketing Group
919-488-8635