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Reading Round-Up: Hubbell, Graybar, Grainger, Rexel, Data Centers, Vertical Marketing
David Gordon Posted On April 19, 2015


It’s been a little while since we’ve shared some new content, which we’re working on.  We’ve both been traveling a bit and have been off-site at clients, but we’ll get back to sharing this week. To start the week off, […]


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Growing through Innovation … Cree Recognized Worldwide
David Gordon Posted On March 10, 2015


It’s said by many that innovation drives growth. Be it innovations in products, services, processes, marketing, customer service or other areas of the business, innovation can differentiate your company. For many manufacturers, innovation is driven by the National Electric Code (NEC). […]


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TCP Skirts UL?
Brad Justus Posted On March 4, 2015


This week on Bill Attardi’s Energy Watch News blog there was a brief story on a lawsuit filed against TCP. The posting mentioned corporate misconduct and that the stock dropped 50+% on the previous Friday.  A little digging revealed this […]


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NAED 2015 South Central Observations
David Gordon Posted On February 26, 2015


It was always said that the South Central regional should be in a warm weather location. Unfortunately, while warmer than Chicago, it was colder than what Floridians are used to. This must have been the coldest South-Central I’ve attended … […]


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Lighting the Way to Demand Creation
David Gordon Posted On February 15, 2015


Most distributors are perceived as demand fulfillers, waiting for a customer to generate an order, be it from a contractor or an MRO opportunity. Few have mastered the skill of creating demand while also fulfilling customer needs. Typically these few […]


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Manufacturers  / More Insights  / Profitability
Industry drug of choice (rebates) or valuing yourself?
David Gordon Posted On February 11, 2015


I was talking to a couple of distributors this week and the topic of new / potential suppliers and rebates came up in the discussion. Now mind you, I know the value of rebates to distributors as I was the […]


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Cable Technology Trends: How Does This Affect You?
David Gordon Posted On February 6, 2015


Obviously the answer is “big time”.  When we think of technology we think of ERP systems, CRM, eCommerce, perhaps mobility, RF for a warehouse and more from a tools perspective.  From a “product” viewpoint there is LED, controls as well […]


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NEMRA 2015 Delivers
David Gordon Posted On February 1, 2015


Last week I attended the NEMRA 2015 Conference in San Diego along with almost 1800 manufacturer reps and manufacturers.  It is the largest single event in the electrical industry.  A short five years ago it had about 1000 attendees, which […]


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2015 NAED Western … Input from Electrical Wholesaling
David Gordon Posted On January 27, 2015


Last week was highlighted by the NAED Western in San Diego.  While we weren’t there due to business conflicts, we have heard feedback from a number of distributors and manufacturers. The current issue of Electrical Marketing did share some highlights […]


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Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / People in the News  / Research Reports  / Sales Channel  / Supplier / Products
Top 14 ElectricalTrends Postings in 2014 and 2015 Outlook Results
David Gordon Posted On December 30, 2014


As we close the year, we would like to thank you for your support, your readership and your input. Our goal for ElectricalTrends is to provide some thought leadership, share opinions and comments about what’s going on in the electrical […]


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