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Strained Channel Relationships & Suppliers Expanding Channels to Market

David Gordon Posted On February 20, 2012

At ElectricalTrends our goal is to share industry observations and trends to help electrical distributors and electrical manufacturers with their business as well as comment on industry activities. We gather our insights from publicly available information, which can include industry […]

Lighting / Lighting2 / Marketing Groups / Renewables / Sales Channel

Some NEMRA Notes

David Gordon Posted On February 10, 2012

Last week the industry’s electrical supply reps got together in San Diego with their manufacturers. Like other NEMRA meetings I’ve been at, there was much work conducted with everyone in one-on-one meetings for 2 1/2 days (at least) plus manufacturers […]

Distributors / Marketing Groups / Purchasing

Crescent Joins IMARK

David Gordon Posted On January 31, 2012

Last week IMARK announced that Crescent Electric had joined IMARK, which blurs the definition of “independent”. While Crescent is technically an independent distributor (it’s not publicly owned), within the industry they’ve been considered a quasi-national chain as they have operations in […]

Channel Strategies / Distributors / Growth Strategies / Industry Consolidation / Marketing Groups

The French Buy and Sell

David Gordon Posted On December 12, 2011

Last week was a busy week for the French. While the European economy may be having challenges, their is one French-owned company continuing to make acquisitions while another continues its transformation. Sonepar announced that it’s Irby group is acquiring Treadway […]

Associations / Channel Strategies / Customer Segments / Distributors / eMarketing / Growth Strategies / Industry News / Lighting / Lighting2 / Marketing Groups

Marco Makes Good. NAED Eastern Observations

David Gordon Posted On November 15, 2011

The Marriott Marco Island played the backdrop for the latest NAED Eastern Regional meeting. And while there were some who planned on staying through the weekend, turning it into a vacation, and some who had “socialized business meetings” on a […]

Channel Strategies / Marketing Groups

Value of Marketing Groups to Manufacturers

David Gordon Posted On May 17, 2011

Over the past few months, and most recently at the NAED Leadership Summit, we’ve heard from a number of manufacturers lamenting about participation in marketing groups. While some work the groups well and focus on the group’s members with targeted […]

Customer Segments / Growth Strategies / Marketing Groups / Renewables

The New Economic Battleground

David Gordon Posted On March 7, 2011

According to the Wall Street Journal is Clean Energy. And yes, that does beg the question of “What is Clean Energy?” It appears that Clean Energy is the antithesis of Dirty Energy, which infers fossil fuels. The ensuing articles in […]

Industry Consolidation / Marketing Groups

The Beginning of M&A?

David Gordon Posted On March 4, 2011

Everyone has wondered why there hasn’t been more acquisitions in the industry over the past couple of years, and the question was asked again at the recent NAED SouthCentral conference. In discussions with companies that one would characterize as “acquirers”, […]

Associations / Growth Strategies / Marketing / Marketing Groups / Profitability / Sales Channel

The Marketing Group’s of Today … Agents of Growth or Protector of Profit and Brands?

David Gordon Posted On August 19, 2010

Today let’s talk about a topic that is near and dear to many distributors’ and manufacturers’ hearts … marketing groups. Why near and dear? Because, for many distributors, they represent their profit lifeline. For manufacturers they can be the “Good […]

Associations / Channel Strategies / Contractors / eBusiness / eMarketing / Industrial Market / Industry Consolidation / Industry News / Lighting / Lighting2 / Marketing / Marketing Groups

2010 NAED – National Electrical Leadership Summit Observations

David Gordon Posted On May 20, 2010

As many know, NAED held it’s 2010 National Electrical Leadership Summit this past weekend. There were about 83 distributor companies represented and 74 manufacturer companies. While the distributor attendance improved, it seemed like the manufacturer number declined, especially small to […]