Lowes is getting more aggressive in pursuing the commercial market by taking a page from distribution … using counter days and pricing to drive traffice.Recently they sent a mass mailer to addresses within a specific diameter around their stores. They […]
Recently I was interviewed by an industry trade publication regarding trends in marketing coop and marketing development funds (MDF) and thought it might be helpful to share some evolving observations: Distributors, more than ever, are maximizing their coop usage, leaving […]
Twas a few days before Christmas and all appeared to be quiet as the industry headed into the New Year. Not much business was to be had as contractors tried to keep warm. Industry warehouses are full, preparing for sales, […]
With an eye towards a slow growth economy, recently we launched a three part series in Electrical Wholesaling entitled “Back to Basics”. The premise is that in a slow growth economy it is important to “tighten” the back of the […]
Much has been said about the need to accelerate the benefits of the IDW. One of the areas most needed is participation by small to medium sized manufacturers. Without them it is difficult for distributors to further drive costs out […]
Energy efficiency is coming to the home. For years, the knock on CFLs was the price and the form. When CFLs were not price competitive with incandescents, many said the product category wouldn’t take off. But all this is changing. […]
