Over the past several weeks I’ve spoken to a number of distributors and manufacturers who have commented that they have seen a decline in the number of units that they are selling compared to last year, especially for stock items. […]
It’s planning season and we’re engaging long-term distributor clients; new and prospective ones and a recurring theme is occurring … they are commenting on the lack of co-op marketing funds. Unfortunately, this isn’t a surprise as it has been a […]
One of the historical “deliverables” of marketing is promotions. For many distributors, marketing was confined to three areas – events, premiums (those logoed “throwaways” / wearables) and promotions. Typically, all were funded, or at least co-funded, with manufacturer dollars. While […]
One of the challenges we hear from distributors is the need for sales and marketing tools from companies that understand distribution … and especially the electrical distribution channel … and that are affordable regardless of the size of the distributor. […]
As the electrical industry bounced back from Covid, one of the things that many realized is that this is a relationship business AND contractors love to see product. Distributor and rep agencies quickly re-engaged with contractors (and some never lost […]
New products are the oxygen of manufacturers, and the industry. While most sales come from products that have been introduced more than three years ago, progressive companies focus on a key metric – revenue from products introduced in the past […]
Last month five-year-old Atlantic Coast Electric Supply held its first major customer training event combined with a trade show. At the same time, it recognized key suppliers. The company had over 325 customers turnout for the event and more than […]
City Electric Supply, a division of City Electrical Factors and one of the quietest national electrical and solar distributors in the US recently appointed Mehdi Tabrizi as its Global Chief Marketing Officer. According to its press release “Top-ten electrical wholesale […]
I spent 30 minutes recently on the phone with a good friend of mine in the industry. I listed several issues that are just somewhere between causing me concern and driving me crazy. I have preached about education for the […]
If your electrical business relies heavily on home construction, you might want to expand your inventory of outdoor lighting and ceiling fans, according to survey results released by the National Association of Home Builders (NAHB) at this month’s International Builders’ […]
David Gordon
Channel Marketing Group
919-488-8635
