Last week NECA held the electrical distribution industry’s largest conference of the year, the result of the convergence of contractors and manufacturers in Austin, TX. There were over 300 manufacturer, distributor, and software company booths in the Exhibit Hall. This […]
It’s tradeshow season. NECA. Electrical Association of Philadelphia’s Electric Expo. Distributor tradeshow. Lighting agency tradeshows. Being the first fall since COVID started and with everyone wanting more “customer engagement”, there seemingly are more tradeshows this year than ever. Which also […]
About a year ago I received a call from the Director of Marketing for Loeb Electric and we had a nice chat regarding the market, CRM and websites. We mutually shared information, discussed how Channel Marketing Group could be of […]
Manufacturers and distributors talk about “partnership” and “supporting” each other. Turtle & Hughes has taken it the next level by investing in an up and coming manufacturer, Cadenza Innovation. Who is Cadenza? Founded in 2012 by lithium-ion battery experts with […]
When talking to sales and marketing people and you ask “Are you a prospector” people, somewhat naturally think “sales prospecting. From a business perspective, there are at least four types of prospectors. There are: Sales Prospectors. These are “hunter-oriented” salespeople […]
Over the past several weeks I’ve spoken to a number of distributors and manufacturers who have commented that they have seen a decline in the number of units that they are selling compared to last year, especially for stock items. […]
It’s planning season and we’re engaging long-term distributor clients; new and prospective ones and a recurring theme is occurring … they are commenting on the lack of co-op marketing funds. Unfortunately, this isn’t a surprise as it has been a […]
I was speaking with a manufacturer who was contemplating converting his direct sales force to a rep network. He was having difficulty replacing salespeople leaving his company either for retirement or other reasons (some of which were revealed in our […]
Copper, as every electrical distributor knows, is either a key component of sales (especially construction-oriented distributors) or a key component of many products. From a pricing viewpoint, if can be volatile. At times, as in the past few years, it […]
During a recent conversation with Frank Hurtte of River Heights Consulting we talked about the acquisition of Risoul by RS Components, who is the parent of Allied Electronics and Automation. Frank specializes in the industrial automation space. As consultants like […]
David Gordon
Channel Marketing Group
919-488-8635
