A core philosophy in developing sales compensation models is to reward salespeople for what you want them to do … which is sell. Salespeople need to be aligned with their company’s, and in the case of manufacturer reps their manufacturers, […]
Many distributors know that Acuity has touted its four tier approach to the market. The first two tiers have essentially been the traditional offering of electrical distributors but there has been some mystique to tiers three and four via its […]
For the September issue of Electrical Wholesaling magazine I wrote an article for their Speaking Out section titled Mega Agencies vs Smaller Reps. In an industry where it has commonly been stated that 80% of manufacturers who represent 60% of […]
In the electrical industry, capturing business is a fight for market share. And to win that fight you need the most effective sales organization. One that can get into “the right person at the customer” (be they and end-user, contractor […]
Much is talked about “innovation”. It’s a term that is loosely tossed around and requires a commitment, or perhaps a better term is “mentality”, that is infused into individuals and a culture. It’s a desire to “excel” and, perhaps more […]
Getting paid properly is important to everyone. After all, if you’re not paid a “fair” wage (or at least what you’ve been promised), then why would you expend energy on an initiative? That’s part of the issue with NEMRA’s POS […]
Graybar becomes first major distributor to endorse the NEMRA POS / POT Minimum Reporting Standards and explicitly express report for rep initiative. Last year NEMRA and its NMG (NEMRA Manufacturer Group) took a leadership role in promoting POS / POT […]
The continued focus on energy efficiency powered by LEDs has fueled growth in the lighting market. For many distributors lighting now represents 30-40% of sales. And the lighting controls market has grown. For the past few years we’ve reviewed Acuity’s […]
Over the past few weeks distributors and manufacturers are reporting an uptick in their industrial business and, in some cases, a significant increase. The reasons vary from “general optimism” to the increase in oil rigs; from replacing / upgrading aging equipment […]
Last week we shared insights from the NEMRA Annual Meeting and mentioned NEMRA’s new initiative / platform called Power Pact which is conceived, based upon research, to take manufacturer / rep relations to partnerships with a goal of developing a […]
David Gordon
Channel Marketing Group
919-488-8635
