Looking back at the first half of the year, it has been challenging – weather, on again / off again tariffs, war (Ukraine and Middle East), interest rates, and more – have led to a challenging first half for many. […]
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Electrical buyer, both contractor and industrial, interest in ordering electronically (eCommerce) has come a long way in 8 short years. Eight years ago, every industry association conference had non-industry consultants espousing that Amazon Supply (now Amazon Business) ending the role […]
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Are you wondering where the business is? The phrase “go west young man” now needs to be “go south your man.” Especially when you think about how housing drives the market. Going south is no longer about moving there for […]
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Given feedback from our Q1 Pulse of Lighting Report and Acuity’s Q2 earnings report, we can say with confidence, “the lighting market was flat last quarter with business slowing as the quarter progressed.” The quarter was initially hit with weather […]
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Commerce Made Easy via Digital. Supports Demand Generation
For years I’ve talked to clients and communicated on ElectricalTrends that eCommerce is not about buying online via a website. That it is about is doing commerce (business) electronically. It’s not a branch (some used the term eBranch and tried […]
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2024 was a challenging year for the lighting industry. Continuing from the Q3 Pulse of Lighting report, feedback from our Pulse of Lighting respondents consistently revealed a stagnant (and nominally declining) market, which unfortunately continued into Q4. But there is […]
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Rebates are often seen as just another operational necessity, a transactional tool to grease the wheels of generating sales (for manufacturer, sometimes distributors) and improving distributor profitability. For some distributors they are a gatekeeper tool (some distributors manage well over […]
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Earlier this week we released the results of our Q3 Pulse of Lighting survey (and click here if you want to order a copy of the report) and Acuity shared their FY Q4 results (which was CY Q3). Bottom line […]
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On a regular basis manufacturers reach out to me to inquire about “data.” They are seeking information to understand information relating to market size, their market share, the market size of various market segments, information on consolidation within the market […]
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There are two seminal events that have impacted the electrical industry over the past five years … COVID and Consolidation. Both have significantly changed the industry. Covid accelerated revenues and introduced “work from home” which has created sales outreach challenges […]
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David Gordon
Channel Marketing Group
919-488-8635 Recent Posts
