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Poaching your small and mid-sized contractors – The Big Sting
David Gordon Posted On March 11, 2015


  Introducing Electrical Distributor Research Group, an Allen Ray Associates and Channel Marketing Group service to help independent distributors compete with national chains through end-user research and solution identification. Participation in this research relating to econnectivity to increase share from […]


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TCP Skirts UL?
Brad Justus Posted On March 4, 2015


This week on Bill Attardi’s Energy Watch News blog there was a brief story on a lawsuit filed against TCP. The posting mentioned corporate misconduct and that the stock dropped 50+% on the previous Friday.  A little digging revealed this […]


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NAED 2015 South Central Observations
David Gordon Posted On February 26, 2015


It was always said that the South Central regional should be in a warm weather location. Unfortunately, while warmer than Chicago, it was colder than what Floridians are used to. This must have been the coldest South-Central I’ve attended … […]


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Demand Creator or Demand Fulfillment agent?
David Gordon Posted On February 13, 2015


Virtually all want to grow their company’s profitability. Whether it is a manufacturer, manufactures rep or distributor or the distributor’s customer. In fact I haven’t found anyone that wants the status.But, in today’s market here are two different worlds for […]


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Cable Technology Trends: How Does This Affect You?
David Gordon Posted On February 6, 2015


Obviously the answer is “big time”.  When we think of technology we think of ERP systems, CRM, eCommerce, perhaps mobility, RF for a warehouse and more from a tools perspective.  From a “product” viewpoint there is LED, controls as well […]


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Sync Baby, Sync that product data!!
David Gordon Posted On February 3, 2015


Almost thirteen years ago I started out on a joint project for IDEA to prove the value of synchronizing product data between the manufacturer and their distributors. The assumption, which was proven correct, was that the electronic flow of matching […]


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NEMRA 2015 Delivers
David Gordon Posted On February 1, 2015


Last week I attended the NEMRA 2015 Conference in San Diego along with almost 1800 manufacturer reps and manufacturers.  It is the largest single event in the electrical industry.  A short five years ago it had about 1000 attendees, which […]


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Beyond Your Business Reach?
David Gordon Posted On January 5, 2015


Good Business Year, But???? Beyond my reach you say? I’ve (We’ve) had a very good year. I’m not bragging mind you, but my company has had a  good  year except maybe with LED’s. What do you mean “Beyond Your Reach?” […]


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10 Issues that May Be Keeping You Up at Night
David Gordon Posted On December 18, 2014


This posting is adapted from a recent article in Channel Marketing Group‘s newsletter. The thoughts in italics are added commentary. “As we close out the year we thought we’d share observations from conversations we’ve had with manufacturers and distributors recently.  […]


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IDEA Appoints New Leadership … Strongest Yet?
David Gordon Posted On November 25, 2014


IDEA made a leadership move this week and potentially gave the electrical industry a reason to be thankful this Thanksgiving week. The organization, essentially a joint venture between NEMA and NAED, announced an executive leadership team that combines the experience […]


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