I am going to step away from the norm of the type of articles that I usually submit for ElectricalTrends and attempt to call your attention to what I think is a huge opportunity for every electrical distributor and their […]
Located on the same campus as GE Current’s lighting fixture manufacturing plant in Henderson, N.C., the 8,500-sq.-ft. Institute has been fully renovated to include a central teaching auditorium, expanded classrooms, and a collaboration area for networking. Each interior space is […]
LightFair organizers have released a virtual, on-demand library of the conference sessions from LightFair 2021 under the name LightFair Connect. It will launch December 8 offering 27 sessions – with 32 available CEU credits – to continue the return of […]
Recently I was at a meeting of several manufacturer reps and a couple commented that they were recently in meetings with manufacturers who shared some business analytics. They commented “business analytics is a waste.” It was a very “direct” remark […]
Okay, everyone is looking for labor. “Experienced” people are few and far between. If you’re thinking about the longevity of your business you need a pipeline of people. Why not consider those who are being educated in lighting, construction, construction […]
Long before the pandemic hit, lighting showrooms and electrical distributors have had a hard time attracting long-term help. Let’s face it, when it comes to selling, the prospect of selling light bulbs, chandeliers, and bath bars in lighting showrooms or […]
Everyone likes to talk about their successes, and I am no exception. The road to success, however, inevitably has some speed bumps, or what sales and management may call “failures.” Let me tell you about two of mine, but how […]
Ken Cain, recently retired Vice President of Marketing for Capital Electric Supply (a Sonepar company) for the past sixteen years and previously Vice President of Marketing for Rexel and Vice President of Marketing for Branch Electric before it was purchased […]
Two of the biggest marketing trends over the past year have been the increased usage of video and the launching of podcasts. The reason – a desire to share more content and capture attention. Video usage has skyrocketed as it […]
With COVID interrupting our lives, IDEAL Electric was committed to continue with its IDEAL National initiative. The rationale was pretty straightforward – they wanted to continue to recognize electricians for their efforts and maintain the momentum they have created in […]
