Page 148 – Electrical Trends

Customer Segments / Distributors / Industrial Market / Industry Consolidation / Industry News / More Insights / Pricing

WESCO Delivered … 2016 Projections

David Gordon Posted On December 15, 2015

WESCO delivered its 2016 projections on Tuesday, providing some insight into how 2015 is finishing and what they foresee for 2016. The company issue a press release, a report that is available on WESCO’s website and held an analyst call. […]

Distributors / Manufacturers / More Insights / Sales Channel

What is a partner?

David Gordon Posted On December 13, 2015

As you may recall, one of the observations from the NAED Eastern was discussions about “partners” and “partnerships”. During the meeting the term ‘partner’ was used frequently by manufacturers, a little less by distributors. Glenn Goedecke’s general session referenced partnerships […]

Channel Strategies / eBusiness / eMarketing / Growth Strategies / Marketing Groups / More Insights / Sales Channel / Technology

2016 eCommerce Goals, Electrical Initiatives

David Gordon Posted On December 13, 2015

Interesting article here from Internet Retailer regarding eCommerce goals for 2016 and written by Forrester Research. With the emergence of many electrical ecommerce initiatives for distributors, much bears watching. The following could be of interest for those invested, investing or considering investing […]

Channel Strategies / Growth Strategies / Lighting / Lighting2 / Marketing / More Insights

Are you ready to sell LEDs differently?

David Gordon Posted On December 7, 2015

The term LEDs is synonymous with energy savings. They typical distributor either promotes LEDs as an energy savings initiative or quotes lighting projects that specify LEDs as the light / lamp source. There is nothing wrong with either but, as […]

Channel Strategies / eBusiness / Growth Strategies / Logistics / More Insights / Productivity / Sales Channel / Technology

Learning from Amazon and Generating Ideas

David Gordon Posted On December 6, 2015

Over the past couple of years there has been a number of initiatives, as well as much time and money invested, into ecommerce. While essentially everyone feels that this is an essential service to offer for longer-term growth (or survival), […]

Contractors / Customer Segments / eMarketing / Industrial Market / Industry News / Lighting / Lighting2 / Marketing / More Insights

LED, Construction and Industrial 2016 Planning Inputs

David Gordon Posted On November 23, 2015

As you’re planning your 2016 initiatives, we thought we’d share some LED, construction and industrial information we’ve seen that could impact 2016 revenue planning or opportunity focus: Our friend Bill Attardi from EnergyWatchNews directed us to this article, Top 10 […]

Branding / Channel Strategies / Distributors / eBusiness / eMarketing / Growth Strategies / Marketing / More Insights / Sales Channel

Marketing ideas to drive recency, frequency and leads in 2016

David Gordon Posted On November 19, 2015

It’s that time of year when distributors are either beginning, in the midst of or completing their their 2016 marketing plans. Sometimes promotional initiatives are inserted as “generic” with details left for later, sometimes the team has a brainstorm and scopes […]

Associations / Channel Strategies / Customer Segments / Customer Service / eBusiness / eMarketing / Industrial Market / Industry News / Lighting / Lighting2 / More Insights / Pricing / Profitability

NAED 2016 Eastern … Orlando

David Gordon Posted On November 15, 2015

Last week’s NAED epitomized much of the change that the industry is experiencing. Attendance, per NAED’s registration list, was 585 registrants (although some did not attend but did not cancel). The continuing result of consolidation? Companies scaling back expenses due to […]

More Insights / Productivity / Profitability / Technology

Excel … The Pervasive Hidden Tool

David Gordon Posted On November 8, 2015

As ERP’s age and new ones come on line for on-site install and Cloud, there is one piece of software coupled with a package that has become a de facto standard for most distributors to upload price matrix. Excel is that […]

Contractors / Customer Segments / Distributors / Growth Strategies / Industrial Market / Industry Consolidation / Lighting / Lighting2 / Manufacturers / More Insights / Supplier / Products

Acquisition Week

David Gordon Posted On November 4, 2015

The end of last week was “acquisition” week. WESCO acquired NESCO Acuity acquired Juno (formerly a division of Schneider Electric and a sister company of Square D) Eaton Lighting acquired Ephesus Lighting Some thoughts and what it could mean: WESCO […]