Page 156 – Electrical Trends

Branding / Customer Service / eBusiness / More Insights / Productivity / Profitability / Purchasing / Research Reports / Technology

Sync Baby, Sync that product data!!

David Gordon Posted On February 3, 2015

Almost thirteen years ago I started out on a joint project for IDEA to prove the value of synchronizing product data between the manufacturer and their distributors. The assumption, which was proven correct, was that the electronic flow of matching […]

Associations / Channel Strategies / eMarketing / Growth Strategies / Manufacturers / Marketing / More Insights / Reps / Research Reports / Technology

NEMRA 2015 Delivers

David Gordon Posted On February 1, 2015

Last week I attended the NEMRA 2015 Conference in San Diego along with almost 1800 manufacturer reps and manufacturers. It is the largest single event in the electrical industry. A short five years ago it had about 1000 attendees, which […]

Associations / Industry Consolidation / Industry News / Manufacturers / More Insights / People in the News / Profitability

2015 NAED Western … Input from Electrical Wholesaling

David Gordon Posted On January 27, 2015

Last week was highlighted by the NAED Western in San Diego. While we weren’t there due to business conflicts, we have heard feedback from a number of distributors and manufacturers. The current issue of Electrical Marketing did share some highlights […]

Branding / Channel Strategies / Customer Segments / Customer Service / Distributors / Growth Strategies / Industrial Market / More Insights / Pricing / Productivity / Profitability / Supplier / Products

Handing over Demand Creation

David Gordon Posted On January 22, 2015

As a note from Allen Ray: This is a Duplicate Post from 1-22-2015 due to some technical difficulties. All comments previously submitted have been re-created. It tis the New Year of 2015 and most distributors have successfully handed over demand creation […]

Channel Strategies / Customer Segments / Growth Strategies / Industry News / Lighting / Lighting2 / More Insights / Profitability / Sales Channel

Will oil, copper and the US dollar impact your business?

David Gordon Posted On January 15, 2015

Over the past few weeks I’ve been meeting and talking with distributor clients and inevitably the conversation turns to macro-economic topics starting with oil. Now mind you, this isn’t meant as alarmist or negative as, depending upon the geographic area, […]

Branding / Channel Strategies / Contractors / Customer Segments / Growth Strategies / Marketing / More Insights / Sales Channel

Customers are People Too – Know Their Demographics

David Gordon Posted On January 11, 2015

I know, it should obvious. Are your customers people or are they businesses? What differentiates one company from another is a mix of services, product availability, prize, credit, ease of doing business and yes, possibly relationships. But relationships are personal. […]

Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Marketing / More Insights / Sales Channel / Technology

Beyond Your Business Reach?

David Gordon Posted On January 5, 2015

Good Business Year, But???? Beyond my reach you say? I’ve (We’ve) had a very good year. I’m not bragging mind you, but my company has had a good year except maybe with LED’s. What do you mean “Beyond Your Reach?” […]

Channel Strategies / Customer Segments / Distributors / eBusiness / eMarketing / Growth Strategies / Industry Consolidation / Industry News / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / People in the News / Research Reports / Sales Channel / Supplier / Products

10 Issues that May Be Keeping You Up at Night

David Gordon Posted On December 18, 2014

This posting is adapted from a recent article in Channel Marketing Group‘s newsletter. The thoughts in italics are added commentary. “As we close out the year we thought we’d share observations from conversations we’ve had with manufacturers and distributors recently. […]

Channel Strategies / Contractors / Growth Strategies / Marketing / More Insights

Manufacturer and Distributor Promotional Ideas

David Gordon Posted On December 15, 2014

As the year begins to wind down, many in marketing departments are giving consideration to promotional / marketing ideas for 2015. To help provide some fodder for idea generation, we thought we’d share some promotions / marketing items that have […]