Page 186 – Electrical Trends

Channel Strategies / Customer Segments / Growth Strategies / Industrial Market / Marketing / Pricing / Profitability

Alterrnative Channels – A Virtual Distributor – AutomationDirect.com

David Gordon Posted On August 12, 2010

Over the past couple of months we’ve been speaking with a number of electrical distributors and manufacturers about the changing market. Some of these discussions have been in concert with other client projects seeking to better understand their market positioning. During […]

Distributors / Marketing / Pricing / Profitability / Supplier / Products

Home Depot, Cooper, Private Labeling and Pricing … All in the Same Aisle

David Gordon Posted On August 11, 2010

A couple of weeks ago we wrote about how Home Depot was advertising that it was pursuing AC disconnect business by competing on price. Their ad openly mentioned low pricing on Eaton and GE. Following this, we heard from a […]

eMarketing / Marketing

Who Cares About Social Media?

David Gordon Posted On August 9, 2010

Over the past couple of weeks I’ve had a number of conversations with magazine editors and association managers about “social media”. The all want to write stories on the subject or bring in speakers to educate their members on what […]

Contractors / Marketing / Research Reports

Collection of Contractor-Focused Strategic Marketing Articles for Reprinting

David Gordon Posted On August 8, 2010

According to a leading electrical contractor consultant, one of the biggest challenges for contractors is understanding marketing and developing a strategic marketing plan. This represents an opportunity for distributors and manufacturers to become a resource for there customers Based upon […]

Contractors / Marketing / Research Reports

Marketingopoly – “Helping Contractors Grow in the New Economy”, A Collection of Strategic Marketing Articles for Contractors

David Gordon Posted On August 8, 2010

Helping contractors grow their business may be the secret weapon to growing your business. Successful companies know that marketing is not a game. It requires planning, creativity and a commitment to execution. In responding to a recent Channel Marketing Group’s […]

Branding / Research Reports

Distribution Equipment / Control Manufacturer Brand Preference Study

David Gordon Posted On August 8, 2010

The switchgear / distribution equipment market represents between 10-15% of the average electrical distributor’s sales and is an important product category when trying to build contractor and industrial business. Distributors typically identify their business by their distribution line and customers […]

Customer Segments / Growth Strategies / Lighting / Lighting2 / Marketing

Moving Forward or Backward? The Choice is Yours

David Gordon Posted On August 5, 2010

It’s been a busy two weeks but we haven’t forgotten our ET friends. We’re working on a couple of “juicy” postings for the next couple of weeks but wanted to share some online insights that we’ve been tracking. Companies mentioned in […]

Contractors / Growth Strategies / Lighting / Lighting2

Full Service Distribution?

David Gordon Posted On July 27, 2010

Many electrical distributors promote that they are “full service” electrical distributors, inferring that they offer a range of electrical products. Many successful distributors have expanded the definition of “full service” to mean: they sell electrical products that are applicable for […]

Channel Strategies / Contractors / Growth Strategies / Lighting / Lighting2 / Pricing

Eaton Goes Low and High

David Gordon Posted On July 22, 2010

Over the past couple of weeks Eaton has made a couple of moves that should be of interest to electrical distributors. One was M&A oriented, the other was a marketing strategy to support one of their customers / channels. Both […]

Supplier / Products

Buying from the Unknown

David Gordon Posted On July 19, 2010

A few years ago we did some research about private labeling in the electrical industry, which still attracts callers. They mainly inquire about non-electrical distributor web sites that offer all sorts of product. Occasionally we get calls from contract manufacturers […]