Maybe … especially if we (the industry, not your specific company) want profitability. You may remember SAP’s marketing theme of a couple of years ago that basically of “The best-run businesses run SAP”. With a multitude of electrical manufacturers turning […]
Most everyone in the electrical distribution channel understands that residential sales have fallen through the floor or are in the ditch. To understand currently what is happening, Allen Ray Associates started an“Informal” phone survey to 27 distributors (at this […]
The new ElectricalTrends is now online. We’ve redesigned the site and have added more content. New sections include: Industry Updates, where you can read streaming content about national electrical distribution chains and about leading electrical manufacturers. This page is offered […]
Over the past month we’ve spoken to a number of manufacturers who have intimated that they are channeling their sales organization to focus their efforts on fewer, more profitable, distributors. These distributors typically are financially strong, larger, more aggressive, marketing-oriented […]
Over the past few weeks we’ve been hearing of a number of the national chains closing small branches. In some instances these branches were set up to service specific customers, in other instances they are small branches in small towns, […]
Recently we ran across a copy of BlackRock’s 2010 predictions. If you didnt’ know, BlackRock is a global invesment management advisory service and hence has a pretty good handle on the market. Some of their non-stock market predictions: Expect a […]
Contractors want to know more about LEDs but with the myriad of manufacturers and products on the market, it’s difficult to know whom to trust, what to recommend, how to evaluate and then how to install. Channel Marketing Group, in […]
LEDs are one of the fastest growing segments of the electrical, and lighting, industry. CMG and Energy Smart Marketers conducted distributor research to identify what tools distributors need from manufacturers. This 14 page report provides ideas on how to jump […]
Private labeling has helped many companies increase revenues, and more importantly, profitability while enabling them to enhance their differentiation in their marketplaces. Companies like Home Depot, Grainger and everyone’s supermarket has undertaken this approach. In 2007 private labeling became of […]
Everyone is talking about “green” and “energy efficiency” and distributors are realizing that this opportunity can differentiate them in their local marketplace. This research report shares results from over 1000 contractors, industrial facilities and architects along with over 100 interviews. […]
