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eCommerce  / Growth Strategies  / More Insights  / Technology
Accepting Multi-Line POs Easily with eCommerce Tools
David Gordon Posted On June 20, 2025

Motivate PO-to-Cart eCommerce

Earlier this week we released the State of eCommerce report which shared how electrical buyers (yes, mostly contractors) are using distributor websites. They are using it for product information and the percentage of purchasing has risen. While they are purchasing […]


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eCommerce  / Research Reports
The State of eCommerce … According to Electrical Buyers
David Gordon Posted On June 17, 2025

BigCommerce Ecommerce Electrical

Electrical buyer, both contractor and industrial, interest in ordering electronically (eCommerce) has come a long way in 8 short years. Eight years ago, every industry association conference had non-industry consultants espousing that Amazon Supply (now Amazon Business) ending the role […]


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Industry Outlook  / Lighting2
Take the Q2 Pulse of Lighting Survey; Receive Free Report
David Gordon Posted On June 8, 2025

Q2 Pulse of Lighting Survey

Aside from June being the beginning of summer, it’s also the last month of the quarter … which means it’s time for the Q2 Pulse of Lighting Survey! Q1, if you’ll remember, was slow. Weather, natural disasters, February announcement that […]


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Advocacy  / Associations  / More Insights  / Training
2025 Women in Industry Forum- “A fantastic event”ji
David Gordon Posted On June 8, 2025

2025 Women in Industry Forum

Last week our friend, Desiree Grace, newly appointed VP Sales & Customer Service, Americas, for Mersen, attended the NAED Women in Industry Forum and offered to share feedback on the conference with ElectricalTrends readers. “NAED’s Women in Industry Forum, themed […]


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Industry Outlook  / More Insights
The Evolution of Copper
David Gordon Posted On June 5, 2025

Copper

A few weeks ago, Dr. Copper, (aka Dr. John Gross), shared a retrospective history of the copper industry in his Copper Journal In the report he had a chart showing the red metal’s consumption by end-user market based upon information […]


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Customer Segments  / Growth Strategies  / Industry Outlook  / More Insights  / Research Reports
Top 25 Housing Markets … What Markets Have Growth
David Gordon Posted On June 3, 2025

Zonda Top 25 Housing Report

Are you wondering where the business is? The phrase “go west young man” now needs to be “go south your man.” Especially when you think about how housing drives the market. Going south is no longer about moving there for […]


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Associations  / People in the News  / Technology
Duffie Joins ETIM NA Board
David Gordon Posted On June 3, 2025

John Duffie Siemens ETIM NA

ETIM North America is proud to announce the appointment of Jon Duffie, Director of Channel Management at Siemens, to its Board of Directors. With more than three decades of experience in the electrical industry, Duffie brings deep expertise in data […]


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Associations  / Distributors  / Industry Outlook  / More Insights
MDM Shift Delivers Thought Leadership & Ideas
David Gordon Posted On May 29, 2025

2025 MDM Shift

A couple of weeks ago John Gunderson and I had the privilege to be invited to the NAW / MDM Shift conference. John was a conference presenter. Channel Marketing Group was proud to partner with NAW and MDM to promote […]


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Industry Consolidation  / More Insights
Planning to Sell. Prepare Leadership Plan.
David Gordon Posted On May 29, 2025

Succession Planning for a Sale

Thinking of selling to capitalize on the business, and maybe diversify your financial holdings, but not ready to retire? Possibly interested in the proverbial “bite of the second apple”? Perhaps a private equity (PE) firm is in your future. PE […]


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Associations  / More Insights
2025 NAED National … “Workman-Like”
David Gordon Posted On May 28, 2025

NAED 2025 National - Marco Island

Last week’s NAED National Meeting brought the NAED senior leadership meeting season (regionals and national) to an end with the next meeting scheduled being the NAED Western next January. The remainder of the year is NAED’s “niche” meetings – Women […]


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