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Growth Strategies  / Marketing
PromoMagination – GE Style
David Gordon Posted On November 5, 2008


Now that the election is over, we can get back to our lives. Regardless of your political preference, those of us in “battleground states” are happy the election is done. No more robo-calls (we averaged 8 calls / day for […]


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Customer Segments  / Growth Strategies  / Pricing  / Sales Channel
The Real Maverick … And How Distributors Can Benefit from It
David Gordon Posted On October 29, 2008


If you secure business via contracts, either as a distributor or a manufacturer, you know that maverick buying, on behalf of the end-user, can be the bane of a contract.Maverick buying is when purchasers within the end-user, who are supposed […]


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Pricing  / Productivity  / Profitability  / Supplier / Products
Does China Hold the Key to Future Commodity Pricing?
David Gordon Posted On October 29, 2008


Last week we touched on some of the challenges that the free-fall decline of copper can have on distributors. And the issue can be just as challenging for wire manufacturers, especially since they probably had to lock in raw material […]


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Pricing  / Productivity  / Profitability  / Supplier / Products
The Impact of the Cliff-Diving Prices of Commodities
David Gordon Posted On October 23, 2008


With a drop of over 35%, copper is having a profound impact on distributors, especially with end of year coming up, and the future doesn’t look too good either. In less than a month copper has fallen from $3.32 on […]


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Industry Consolidation  / Lighting  / Lighting2
From Louisville and Cleveland to Qingdao and New York?
David Gordon Posted On October 16, 2008


As many know, GE considered selling its GE Appliance division, which consists of GE Appliance and GE Consumer and Industrial (or Lighting and Gear) earlier this year. Subsequently, finding either a slow market and/or few interested parties at the desired […]


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Customer Segments  / Growth Strategies  / Lighting  / Lighting2  / Profitability
Grazing on Green
David Gordon Posted On October 9, 2008


The interest in green / energy efficiency continues and what started as a trend appears to be turning into a full-fledged opportunity for those who are willing to commit resources to pursue this market. Over the past week or so […]


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Associations  / eBusiness  / Growth Strategies  / Marketing  / Pricing
Trade Service Makes the Cover
David Gordon Posted On October 7, 2008


If you haven’t seen the latest issue of Electrical Wholesaling, you owe it to yourself to read the cover story on Trade Service. The article was very illuminating on what the company has been working on and its breadth of […]


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Customer Segments  / Growth Strategies  / Lighting  / Lighting2  / Marketing  / Sales Channel  / Supplier / Products
Planning for 2009
David Gordon Posted On September 30, 2008


The beginning of the meeting season coincides with the beginning of the planning season. Many manufacturers are well into the process with some distributors just starting. Looking into your crystal ball can be challenging, especially in light of recent uncertainty.While […]


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Customer Segments  / Growth Strategies  / Lighting  / Lighting2  / Marketing  / Sales Channel
EMCOR Shows the Way for Electrical Distributors
David Gordon Posted On September 25, 2008


Yesterday there was an interesting ad in The Wall Street Journal. An electrical and mechanical contractor, EMCOR, with almost $7 billion in revenues of which about 25% is electrical, was advertising their services. While the reasons are obvious – developers […]


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Associations
Where Art Thou Independent Distributors?
David Gordon Posted On September 22, 2008


We received the preliminary attendee list for the upcoming NAED Eastern Region, its online for those whose who registered for the conference, to be held in Marco Island, and were very disappointed to see that the conference is evolving (or […]


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