Verozza Lighting is excited to announce that Roth Lighting has been added to our ever-growing list of agencies representing Verozza’s lighting solutions to the specification community. Jeff Kosberg, Verozza Lighting’s Vice President of Sales remarked, “I’ve worked with Roth Lighting […]
This is a follow up on my last writing regarding manufacturer’s representatives and their functions. Based upon reader requests, I was asked for some compensation suggestions to motive reps. This is just one perspective from someone with agency experience. There […]
MaxLite announces the launch of c-Max Lighting Controls, a patent pending design that makes it easy to add luminaire-level lighting controls to indoor and outdoor applications. By purchasing c-Max low voltage sensors along with MaxLite controls-ready luminaires, customers can achieve […]
Grainger and Fastenal shared their Q1 earnings reports recently. Given that both focus on the MRO market and, from an industrial MRO viewpoint, are considered relatively comparable competitors, they can serve as a proxy for the MRO market, although electrical […]
The last week or so has been earnings week for many electrical companies where they shared their Q1 performance. As expected, all showed improvement versus last year (after all, the last two weeks were the beginning of the COVID shutdown). […]
Sometimes it takes time for there to be synergy between a rep and a manufacturer. And yes, we’re using a play on words as Synergy Electrical Sales announced that it has become the manufacturer representative for IDEAL Electrical in the […]
We’ve been asked to share a role that is opening in the industry. It combines writing and lighting. If you like to write content and have an interest in lighting, this could be your next opportunity. A client, for whom […]
Last month Christian Sokoll from DISC shared an electrical industry forecast that depicted accelerated growth for the industry. We all know about the price increases that are occurring in the industry let alone some of the “why’s” (supply and demand […]
First let’s go to Wikipedia for a definition. A spiff is slang for an immediate bonus for a sale. Typically, spiffs are paid, either by a manufacturer or employer, directly to a salesperson for selling a specific product. Frequently they […]
Many talk about digitizing the channel and the emerging / present digitalization of the industry and then wonder why eCommerce as a percent of distributor sales is not higher. One major reason is for many distributors their key customer is […]
David Gordon
Channel Marketing Group
919-488-8635
