As NEMRA hired a new director of Digital Transformation, it led me to think of how digital is changing rep selling. Transformation can impact operations, but it also affects sales processes. Using my own experiences. and that of others I […]
Chalfant Manufacturing Company, a leading independent cable management company, is pleased to announce Power Corporation as its new representative for Louisiana, Western Tennessee, Arkansas, and Mississippi. Power Corporation has 40 years of experience as an electrical manufacturer’s representative focusing on […]
Electra Products, a leading manufacturer representative covering the state of Indiana, announced that they are now representing Phillips Lighting’s lamps and ballasts. According to a press release from Joel Van Tresse, president of Electra Products … “We are excited to […]
As usual, the lighting market is active, so it must be time for our Q2 Pulse of Lighting update. Active? Consider: Acuity made two acquisitions this quarter that provide it greater technology resources – the Digital Signage business from ams […]
My objective is to develop an ongoing series of marketing articles consisting of two parts, the first focusing on questions I have been asked and the second on concerns I have. I have lots of both, so it is impossible […]
Brian Ragan, former Vice President Channel Strategy and Business Development for Schneider Electric, has joined NEMRA as its Director of Digital Transformation. According to a press release from NEMRA, ” – The National Electrical Manufacturers Representatives Association (NEMRA) is pleased […]
Van Meter, which acquired Werner Electric (MN), earlier in the year is moving quickly to assimilate the company and to operate as one company. There have been a number of management and marketing (and perhaps other departments) personnel changes at […]
Atkore, a leading electrical raceway company perhaps best known for its Allied Tube & Conduit and AFC brands amongst its 20+ brands, was recently assigned its first-time Issuer Default Ratings (IDR) by Fitch, the financial ratings service. The rating shares […]
Of course you are! Your salespeople are always talking to your customers, gaining their insights to help your business, and your customers volunteer information … even to the point of answering the questions your salespeople don’t know you want them […]
LEDVANCE LLC, the maker of SYLVANIA general lighting in the US and Canada, announced Charlie Harte as the company’s VP Marketing & Customer Experience. This is an addition to Harte’s role as Canada President & CEO for LEDVANCE LLC which […]
David Gordon
Channel Marketing Group
919-488-8635
