Page 96 – Electrical Trends

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Getting Heard. Podcasts Deliver Thought Leadership

David Gordon Posted On January 19, 2021

Two of the biggest marketing trends over the past year have been the increased usage of video and the launching of podcasts. The reason – a desire to share more content and capture attention. Video usage has skyrocketed as it […]

Industrial Market / Lighting / Lighting2 / Manufacturers

Acuity Coming Back? More Visible?

David Gordon Posted On January 14, 2021

Acuity appears to be slowly coming back. While their recent quarterly report (their Q1 but the industry’s Q4) showed a decline, from a channel perspective, it was only somewhat more than what respondents shared in our Q4 Pulse of Lighting […]

Associations / Manufacturers / People in the News / Reps

New NEMRA BOD and NMG Members

David Gordon Posted On January 13, 2021

With the NEMRA Annual Meeting coming up next month (with almost 1,100 already registered to participate in over 25 educational / informative sessions, multiple keynote sessions, manufacturer group meetings and one-on-one meetings … all for only $200), NEMRA announced its […]

Industry Outlook / Lighting / Lighting2 / More Insights / Research Reports

Lighting Continues Its Comeback in Q4

David Gordon Posted On January 7, 2021

Last month we solicited the electrical / lighting channel’s input on the lighting market during the fourth quarter. And the market continues to rebound. After a strong Q3 as reported in our Q3 Pulse of Lighting Report, Q4 showed continued […]

More Insights

A Deeper Dive Into Wire – Research Request

David Gordon Posted On January 7, 2021

For Electrical Distributors and Manufacturer Reps interested in sharing information to gain greater insights into the wire market. Channel Marketing Group is taking a deeper dive into the wire / cable market to gain a better understanding of the segmentation […]

More Insights / People in the News

Gene Biben Joins Channel Marketing Group

David Gordon Posted On January 7, 2021

Gene Biben, the longtime leader of Joseph E. Biben Sales Corp and Biben Marketing Group, a manufacturer representative agency serving the MidAtlantic Region, has joined Channel Marketing Group. Biben recently retired from the agency. A succession plan was put in […]

Distributors / Growth Strategies / Industry Consolidation / More Insights

Van Meter Follows Advice … “Go West Young Man”

David Gordon Posted On January 7, 2021

Back in the 1850’s John Babsone Lane Soule, in the Terre Haute Express, reportedly said “Go west, young man, go west.” And it seems like Van Meter is heeding this call and going west. After seeking to grow to the […]

Channel Strategies / Customer Segments / Distributors / eCommerce / Growth Strategies / Industry Consolidation / Industry Outlook / Lighting / Lighting2 / Manufacturers / Marketing / More Insights / Profitability / Renewables / Reps / Sales Channel

Looking Forward for 2021

David Gordon Posted On January 6, 2021

January 1 marked the turning of the calendar and with it we think “a new year.” 2020 was an “interesting” year. Few, if any, recall the first 75 days of 2020 and the promise, or concerns, that ushered in the […]

Channel Strategies / Distributors / eCommerce / Industry Consolidation / Industry Outlook / Manufacturers / More Insights

2020 Winding Down, ElectricalTrends’ Top 10

David Gordon Posted On December 29, 2020

Happy New Year's from Channel Marketing Group

2020 is winding down and we’d like to thank you for your readership of ElectricalTrends. This year we had over 113,000 page views, which represented a 10% increase over 2019. Lots of different topics were covered through over 90 new […]

Associations / Growth Strategies / Industry Outlook / More Insights / Profitability

Learning from 2020

David Gordon Posted On December 27, 2020

Twas the night after Christmas and all was a hush. Dinner clean-up was easier and there wasn’t a rush. While Corona entered 2020 with a rush, its everlasting impact cannot be crushed with a Mexican flush of the same name […]