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Supplier / Products
Topaz Lighting’s New PAR38 for Commercial Applications
David Gordon Posted On March 29, 2021

Topaz Lighting PAR38

Topaz Lighting has expanded their commercial lamp line with the addition of PAR38 Commercial Lamps, available in 26W dimmable or 33W universal voltage (120-277V) configurations. Topaz PAR38 Commercial Lamps have been developed for use in indoors and outdoors. Ideal for […]


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Contractors  / Industry Outlook  / More Insights
Who said 2020 was a Tough Sales Year? Not Graybar.
David Gordon Posted On March 22, 2021

Graybar

Graybar reported that, at year end, sales ($7.3 billion) were only down 3.4% which, given the year, was “nothing”, especially since the industry was projected as down 10-12% by DISC and Rexel US reported down 7.7% in Q4 (and more […]


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Marketing  / More Insights  / Training
Speed Bumps in Marketing are Part of the Process
Ken Cain Posted On March 17, 2021

Speed bumps in Marketing

Everyone likes to talk about their successes, and I am no exception. The road to success, however, inevitably has some speed bumps, or what sales and management may call “failures.” Let me tell you about two of mine, but how […]


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Lighting
Take Q1 2021 Pulse of Lighting Survey
David Gordon Posted On March 14, 2021

Q3 Pulse of Lighting Survey

ElectricalTrends has opened our Q1 2021 Pulse of Lighting survey for your input. Our industry leading study, conducted quarterly for the past three years through the support of William Blair, helps distributors, manufacturers, reps and lighting agents gain aggregated insights […]


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Customer Segments  / Industry Outlook  / More Insights  / Research Reports
Sales Growth Acceleration Forecasted for 2021
David Gordon Posted On March 14, 2021

2021 Electrical Industry Sales Growth Acceleration

DISC, the electrical industry’s leading resource for electrical distribution market information, released its February DISC Flash report last week and it was a surprise … a significant acceleration is projected for the electrical industry. Channel Marketing Group, due to our […]


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Branding  / Contractors  / Distributors  / Growth Strategies  / Marketing  / More Insights
10 Keys to a Successful Promotion
Ken Cain Posted On March 10, 2021

What Makes a Successful Promotion

Over a 35-year career marketing in the electrical industry I have ran more than a few promotions. And here’s the dirty little secret – not every promotion I ran was successful. I’ve managed everything from hat promotions to large trip […]


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Distributors  / eBusiness  / eCommerce  / Growth Strategies  / Industry Outlook  / More Insights
Home Depot and WESCO … Yes there are Commonalities
David Gordon Posted On March 8, 2021

Home Depot WESCO Commonalities

Ever think that there could be commonalities between Home Depot and WESCO? Recently Home Depot and WESCO released their 2020 10-K’s and/or participated in an Investor Conference so ElectricalTrends decided it may be interesting to take a read through to […]


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Distributors  / Industry Outlook  / Logistics  / More Insights  / Pricing  / Productivity  / Profitability
Preventing Profit From Going Down the Drain
David Gordon Posted On March 2, 2021

Profit Pennies Drain Gross Margin

In an industry where profit is defined as pennies, adding pennies to the bottom line makes the difference between a net loss, an average year or being a top performer, the issues we raised earlier in the week that can […]


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Manufacturers  / Supplier / Products
L.H. Dottie Reveals New Website
David Gordon Posted On March 2, 2021

L.H.Dottie

From a press releasse shared by LH Dottie … Since 1965 the L.H. Dottie Company has been providing industry leading solutions to the Electrical, Plumbing, HVAC, and Security & Low Voltage industries. They operate in a state-of-the-art distribution center and […]


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Industry News  / Industry Outlook  / More Insights  / Pricing  / Profitability  / Renewables
Rising Metal Prices … the Why and Possible Consequences
David Gordon Posted On February 28, 2021

Rising Metal Prices

The year has started with seemingly every manufacturer raising prices due to meta pricing. There is a myriad of reasons ranging from a strong residential market to COVID affecting mines and transportation; from production shortfalls to China’s consumption; from the […]


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