Linda Longo is the Managing Editor for US Lighting Trends, which is a collaboration between Channel Marketing Group and Kerrwil Media. She has been on the lighting “beat”, primarily the resi and hospitality side “for a few years.” Lately she’s […]
We know you, or your company, is planning for 2025. We also know that many have concerns going into 2025. The question is, “what will 2025 bring?” One of the most cost-effective, best performing, tools in these types of markets […]
Marketing, as a function for manufacturers and distributors, has grown significantly in the electrical industry. It is no longer only events and premiums for distributors or new product launches and catalogs / collateral for manufacturers. It now is responsible for […]
The market for many is reportedly “slow”, especially when compared to the supply-chain, inflation-driven market of the past few years. We’re hearing the market in the southeast and southwest are better and that those with intentional strategies in other markets […]
Two things typically occur when you get to be 100 years old … You are celebrated You may tend to forget a few of your accomplishments and need to be reminded (or so I’m told!) Schaedler Yesco is celebrating its […]
Rosedin Electric, one of the largest electrical contractors in the country and one that more and more electrical distributors and reps are interacting with as they support / install projects throughout the country, has a strong emphasis on safety … […]
Leading manufacturers seek to bring new products to market on a regular basis as a means of driving sales. Further, these new products are based upon changes to the NEC (National Electrical Code), safety, productivity, new installation methodologies, or new […]
Okay, I’m not saying that company leadership is not “intelligent”, but it does help leadership if it has access to intelligence as in market insights. While sales can provide some market, and customer-specific, insights, information needs to be aggregated, analyzed […]
In a “down” market, are contractors loyal? And the definition of “down” depends upon where you are and what you compare against. Versus the “go-go” days of the past year? Yes, then many are down, or not having the same […]
Incentive travel programs can help accelerate sales, especially for contractor-oriented distributors, as well as share appreciation for a customer’s support. Why do these programs work? Because they provide contractor management another reason to consider a distributor when they have discretion […]
David Gordon
Channel Marketing Group
919-488-8635
