While the electrical market is the poster-child for the phrase “every market is a local market”, it helps to have a macro frame of reference to guide you in what to look for. In the housing industry, there are two […]
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Marketing
Recently we did a project for a manufacturer that was designed to solicit some Voice of the Customer input in preparation for a meeting. Since the meeting was an internal one, they wanted to understand what their staff was thinking. […]
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The recent NAED Marketing Summit brought together almost 225 marketing professionals to San Antonio early this month representing about 100 companies in the channel, plus service provider. Channel Marketing Group was proud to be one the sponsors. The conference was […]
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At the recent NAED Marketing Summit, Atlantic Coast Electric Supply (ACES) was awarded numerous marketing awards. This South Carolina-based, contractor-oriented distributor is a marketing machine … and it is delivering results for customers, manufacturers, and themselves. Most recently they returned […]
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Should Manufacturers Be Concerned? Reps Overjoyed?
When I titled this, I really wanted to say “Should Manufacturers Be Concerned? Reps Overjoyed? The Future of Distribution” but David told me it was too long and would not be good as a title, so … But I think […]
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Now that the calendar has turned and we’re technically into the second half of the year, leadership in many companies are looking “beyond.” The “beyond” is 2026. Planning season is starting and for leadership and marketers it is the start […]
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While personal relationships are a differentiator for electrical distributors with most customers have a defined list of distributors they buy from, another tool that some distributors use to capture their “unfair share” of a customer’s wallet, are loyalty and incentive […]
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MANA (the Manufacturers’ Agent National Association) recently had a very interesting article in their magazine on the need for manufacturer representatives to market themselves to their manufacturers as this can help reduce the risk of terminations caused by manufacturer personnel […]
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Manufacturer representatives have been “upping” their game in the marketing area over the past few years. One of them that is doing something a little different is CBM. CBM (formerly known as Cleaves-Bessmer-Marietti) is an electrical manufacturer representative serving the […]
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One of Channel Marketing Group‘s endeavors is a lighting website / publication, US Lighting Trends. US Lighting Trends reaches 29,000 lighting designers, electrical contractors, distributors, showrooms, reps / lighting agents, and manufacturers throughout the US. We publish editorial content twice […]
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