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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




eBusiness  / Featured  / Industry Outlook  / Productivity  / Profitability  / Spotlight  / Technology
AI for Distributors: Supporting the Entire Sales Team
David Gordon Posted On January 25, 2026

AI for Distributor Sales Team - ElectricalTrends

Lots of conversations regarding AI for distribution. Lots of application-specific initiatives, which is an approach. There are some more “comprehensive” systems, which is a different approach. What the right solution is is a company-specific conversation based upon goals, however, the […]


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Industry Outlook  / Lighting  / Research Reports
14 Lighting Industry Trends For Your 2026 Business Planning
David Gordon Posted On January 25, 2026

14 Lighting Trends for 2026

We’ve shared that lighting is a significant segment in the electrical distribution industry. Typically, it is 15% of a distributor’s business. More so if they are in the commercial construction segment and in a metropolitan area (and yes, the percentage […]


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Featured  / Productivity  / Profitability  / Reps  / Technology
NEMRA: Reducing Channel Friction Where It Matters Most
David Gordon Posted On January 22, 2026

Commission Friction

Channel friction inevitably occurs when money is involved. While the flow of money is always good, administering and reporting on it is where the friction comes about. This gets to the issue of “is the information accurate.” Achieving accuracy requires […]


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Associations  / eBusiness  / eCommerce  / Technology
Stop Duplicating Work: Learn How to Syndicate Product Data the Smart Way
David Gordon Posted On January 21, 2026

Product Data

Data is the lifeblood of every business. You need to know “the numbers” to track sales, manage inventory, pay bills. On a personal side, it is what drives commissions and payroll. But an underpinning of this information that is rarely […]


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Featured  / Industry Outlook
Introducing the DISC Electrical PPI
David Gordon Posted On January 20, 2026


We jokingly say that there was a demarcation of business in 2020. There is BC and AC. Before Covid and After Covid. This Black Swan event changed many things. In the case of the electrical industry, it was the harbinger […]


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Featured  / Profitability
Where Margin is Hiding
David Gordon Posted On January 19, 2026

Where Margin Hides - ElectricalTrends

An unfortunate trend within the electrical distribution market is that gross margins either stay flat or the have been eroded. Reasons range from chasing business to “it’s what the market bears.” From selling more commodities or a change in business […]


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Industry Outlook  / Lighting  / Supplier / Products
Acuity 2026 Q1 Results Affirm Pulse of Lighting Findings
David Gordon Posted On January 9, 2026

Acuity Earnings Update

Acuity shared their FY 2026 Q1 (really, 2025 CY Q4) results and their lighting business’ (ABL – Acuity Brands Lighting) performance was in line with our Q4 2025 Pulse of Lighting report findings … and we have no idea if […]


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Associations  / Manufacturers  / More Insights  / People in the News  / Reps
NEMRA Announces New Board, NMG, and Strategic Advisory Council Members
David Gordon Posted On January 8, 2026

NEMRA

NEMRA has always been a very member-responsive association and actively involves both its independent manufacturer representative members and its manufacturers in committees and its board to not only gather input, but to assist in key leadership decisions. With its annual […]


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Lighting  / Research Reports
The Pulse of Lighting – Slow Q4. Rays of Hope for 2026?
David Gordon Posted On January 6, 2026

Q4 Pulse of Lighting Survey

As the calendar turned, many in the lighting industry said “good riddance” to 2025. It was a rocky road given the impact of tariffs on the project market and product pricing. At the end of the day for most it […]


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Lighting  / Supplier / Products
The Story Behind Domino by Satco
David Gordon Posted On January 6, 2026

Domino by Satco

The 2025 Q4 Pulse of Lighting report revealed that many lighting manufacturers, lighting agents / manufacturer reps, and electrical distributors feel that lighting controls will be an important driver to helping them achieve their 2026 lighting goals. Lighting Controls Key […]


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  • David Gordon
    Channel Marketing Group
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    • AI for Distributors: Supporting the Entire Sales Team
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