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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Customer Segments  / Featured  / Industrial Market  / Productivity  / Technology
Cross Reference Tools Can Win Electrical Market Baskets
David Gordon Posted On May 8, 2025

Mydatafactory electrical market basket

Recently I saw information promoted by a company called Mydatafactory as I saw their advertorial targeting the industrial distribution industry. It intrigued me as it spoke to how industrially-oriented companies could compete more effectively versus the large distributors. Essentially, this […]


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Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Sales Channel  / Spotlight
Accelerating Demand, Generating New Opportunities
David Gordon Posted On May 8, 2025

Need for Demand Generation - Customer Mix

The chart says it all. 80% of the customers who transact with you throughout the year are unassigned accounts. In a market where demand is softening from your core customers, could there be opportunities with others … and “others” also […]


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Branding  / Channel Strategies  / Featured  / Growth Strategies  / Marketing
Contractor Loyalty Research Reveals Growth Strategy
David Gordon Posted On May 5, 2025

Contractor Growth Incentives

While personal relationships are a differentiator for electrical distributors with most customers have a defined list of distributors they buy from, another tool that some distributors use to capture their “unfair share” of a customer’s wallet, are loyalty and incentive […]


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eCommerce  / Featured  / Industry Outlook  / Sales Channel  / Technology
eCommerce Survey Results Preview
David Gordon Posted On May 1, 2025

eCommerce in Electrical Distribution

As all portions of the electrical distribution value chain continue on their journey of digitization, BigCommerce sponsored research to uncover insights from contractors and industrial buyers on their perspectives on eCommerce. The forthcoming white paper (you can reserve your copy […]


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Distributors  / Featured  / Growth Strategies  / Industry Outlook  / Manufacturers  / Pricing  / Profitability  / Purchasing
Competing, and Winning, in a Tariff Induced World
David Gordon Posted On April 29, 2025

Electrical Distribution and Tariffs

It appears the initial tariff volleys have ended and we’re in for trench warfare for the next 60-90 days while deals get negotiated. The Eastern front will remain volatile given neither party will whisper “uncle” given that China is launching […]


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Branding  / Distributors  / Growth Strategies  / More Insights
The Power of 5 in 1: Introducing the McNaughton McKay Group
David Gordon Posted On April 24, 2025


With the NAED National coming up next month, McNaughton McKay will have much to discuss about its future. The company, which hired a new EVP Sales and Marketing, which has 62 branches and almost 2000 employee owners (it’s an ESOP), […]


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Industry Consolidation  / Manufacturers  / More Insights
Intermatic Sold
David Gordon Posted On April 24, 2025

Electrical Acquisitions

The Intermatic deal is done. It has been rumored for months that Intermatic was being sold. Strategic buyers and private equity firms were mentioned as expressing interest and reviewing “the book” throughout the fall (and some mentioned even last summer.) […]


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eBusiness  / eCommerce  / eMarketing  / More Insights  / Productivity
Achieving Digital Maturity as an Electrical Distributor
David Gordon Posted On April 24, 2025

Turn Digital Into Green

Business is running faster. Customers expect information faster and for it to be more accessible. Accuracy is paramount. This is what digital maturity is all about. It’s a different world than it was pre-Covid. As we get further from Covid […]


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Jobs  / More Insights
AD, HellermannTyton Are Hiring
David Gordon Posted On April 24, 2025

Hiring

There are a few high-profile roles available in the electrical distribution industry. AD and HellermannTyton are hiring. AD Seeks SVP Supplier Relations Steve Guidry’s recent appointment as the EVP Sales and Marketing at McNaughton-McKay is creating the opportunity for AD […]


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Advocacy  / Associations  / Featured  / Industry News  / Industry Outlook  / Manufacturers
Southwire Comments on EO 14220 Relating to Copper Imports
David Gordon Posted On April 16, 2025

Copper

Since President Trump signed Executive Order 14220 on February 25th titled “Addressing the Threat to National Security from Imports of Copper” the price of copper … On 2/25/25 was $4.4860 On 3/3/205 was $4.5765 On 3/19/25 was $5.0760 On 3/26/25 […]


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    Channel Marketing Group
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    • Cross Reference Tools Can Win Electrical Market Baskets
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