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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Featured  / Technology
Speed Wins – Automated Ordering – Prokeep Webinar
David Gordon Posted On February 10, 2026

Prokeep Order Automation

You’ve heard the phrase “speed kills.” From a business perspective, speed can kill your competition. It can help you win the order by being their first. You either take the order off the market because your customer needs to get […]


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Associations  / Reps  / Spotlight
NEMRA 2026 Prep for Manufacturers & Reps
David Gordon Posted On February 6, 2026

NEMRA 20206

Super Bowl Sunday begins the super bowl of industry conferences. NEMRA holds its Annual Conference next week with over 2000 people expected in Orlando. This is the industry’s largest single collection of individuals from the channel under one roof. Did […]


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Featured  / Industry Consolidation  / Industry News  / Productivity  / Technology
Innovation Drives Acquisition – Arlington and Pull Logic
David Gordon Posted On January 30, 2026

Innovation Drives Acquisition

What do Arlington Industries and Pull Logic have in common? Both are innovators. And innovative companies drive change and are valued. Innovation Drives Acquisition Both companies are known as innovators and, coincidentally, received new “investors” with Arlington being acquired by […]


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People in the News
People at KE, Rosedin, Wheatland, Border States, North Coast and Milbank
David Gordon Posted On January 30, 2026

People on the Move

Since the beginning of the year there have been a number of people who’ve changed roles and, based upon observing LinkedIn, a number of people who retired (or maybe I have too many connections of a certain age!) The end […]


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eBusiness  / Industry Outlook  / Productivity  / Profitability  / Technology
AI for Distributors: Supporting the Entire Sales Team
David Gordon Posted On January 25, 2026

AI for Distributor Sales Team - ElectricalTrends

Lots of conversations regarding AI for distribution. Lots of application-specific initiatives, which is an approach. There are some more “comprehensive” systems, which is a different approach. What the right solution is is a company-specific conversation based upon goals, however, the […]


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Industry Outlook  / Lighting  / Research Reports
14 Lighting Industry Trends For Your 2026 Business Planning
David Gordon Posted On January 25, 2026

14 Lighting Trends for 2026

We’ve shared that lighting is a significant segment in the electrical distribution industry. Typically, it is 15% of a distributor’s business. More so if they are in the commercial construction segment and in a metropolitan area (and yes, the percentage […]


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More Insights  / Productivity  / Profitability  / Reps  / Technology
NEMRA: Reducing Channel Friction Where It Matters Most
David Gordon Posted On January 22, 2026

Commission Friction

Channel friction inevitably occurs when money is involved. While the flow of money is always good, administering and reporting on it is where the friction comes about. This gets to the issue of “is the information accurate.” Achieving accuracy requires […]


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Associations  / eBusiness  / eCommerce  / Technology
Stop Duplicating Work: Learn How to Syndicate Product Data the Smart Way
David Gordon Posted On January 21, 2026

Product Data

Data is the lifeblood of every business. You need to know “the numbers” to track sales, manage inventory, pay bills. On a personal side, it is what drives commissions and payroll. But an underpinning of this information that is rarely […]


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Industry Outlook  / More Insights
Introducing the DISC Electrical PPI
David Gordon Posted On January 20, 2026


We jokingly say that there was a demarcation of business in 2020. There is BC and AC. Before Covid and After Covid. This Black Swan event changed many things. In the case of the electrical industry, it was the harbinger […]


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Featured  / Profitability
Where Margin is Hiding
David Gordon Posted On January 19, 2026

Where Margin Hides - ElectricalTrends

An unfortunate trend within the electrical distribution market is that gross margins either stay flat or the have been eroded. Reasons range from chasing business to “it’s what the market bears.” From selling more commodities or a change in business […]


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  • David Gordon
    Channel Marketing Group
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