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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Industry News  / More Insights  / Pricing  / Profitability
Could Tariffs, Masquerading as Price Increases, Be Good for the Electrical Industry?
David Gordon Posted On September 20, 2018


2018 may go down as the year of tariffs.  Earlier in the year tariffs were implemented on steel and aluminum. In July the first round of tariffs targeting Chinese products found its way into the industry while there have been […]


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Branding  / Channel Strategies  / Contractors  / Customer Segments  / Growth Strategies  / Industry Consolidation  / Manufacturers  / More Insights  / Reps
Ready for the industry’s next aggregator … Southwire?
David Gordon Posted On September 17, 2018


Southwire is a very intriguing company. Years ago they took a commodity product that defined the company (wire), combined it with some acquisitions and mixed in marketing to convert the company from the perception of a staid, commodity company to […]


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Growth Strategies  / Industry News  / Lighting  / Lighting2  / More Insights  / Research Reports
Q3 Pulse of Lighting Survey
David Gordon Posted On September 16, 2018

Q3 2020 Pulse of Lighting Report

Q3 is coming to an end and with it is time for our Q3 Pulse of Lighting survey, conducted in conjunction with William Blair.  Our Q2 report received feedback from almost 200 distributors, manufacturers and manufacturer reps and projected a […]


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Distributors  / Industry Consolidation  / Manufacturers  / More Insights  / Pricing  / Profitability
What’s up with Schneider, Legrand, Rexel and Sonepar?
David Gordon Posted On September 13, 2018


That’s one of the questions we’ve had a number of distributors, and some manufacturers, ask this week “What’s the story / what have you heard about this story regarding Schneider, Legrand, Rexel and Sonepar coming out of France?” and the […]


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eBusiness  / eMarketing  / Marketing  / More Insights  / Supplier / Products
eCommerce Product Content is King
David Gordon Posted On September 4, 2018


When times are tough people often say “cash is king”.  This can frequently determine which companies survive and thrive during difficult economic times and those that suffer. Nowadays, as companies ramp up their eCommerce initiatives product content is king. This […]


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Associations  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / More Insights
eCommerce Creating a Distribution Dividing Line?
David Gordon Posted On August 28, 2018


For the past few years many have talked about eCommerce and have made investment plans. Now a number of these investments are coming to fruition and the conversation is evolving to “where is this going?”, “what are customers doing / […]


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Distributors  / More Insights  / Pricing  / Profitability
Tips for Distributors to Improve Gross Margin
David Gordon Posted On August 24, 2018


Corporate success, for many, is typically defined as sales success as sales revenue is an easily identifiable, and discussed / shared, metric. But in a quest to grow sales, and due to competitive pressures, gross margins for many distributors have […]


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Branding  / Channel Strategies  / Customer Segments  / Manufacturers  / Marketing  / More Insights
Lighting Agents
David Gordon Posted On August 21, 2018


Lighting agents. Those two words conjure a range of emotions and business observations for many in the industry, and especially for electrical and lighting distributor.  It’s almost as if this element of the channel is revered and either tolerated or […]


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Branding  / Customer Segments  / Distributors  / Growth Strategies  / Industry News  / Marketing  / More Insights
Mayer Moves Forward
David Gordon Posted On August 8, 2018


The company formerly known as Mayer Electric Supply made a small but subtle move recently and changed its name to Mayer. Along with the name change came an evolved brand and updated logo and mark. For a company that is […]


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Customer Segments  / Distributors  / Growth Strategies  / Industrial Market  / Industry News  / Marketing Groups  / More Insights  / Sales Channel
National Distributors Report Q2 2018 Results
David Gordon Posted On August 6, 2018

Market Update

Over the past couple of weeks national chains and groups announced their Q2 performance, shedding insight for others regarding the health of the market. Below are Q2 2018 overviews from AD, Grainger, Anixter, Graybar, Rexel and WESCO. And, it appears, […]


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    Channel Marketing Group
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