Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Associations  / Branding  / Channel Strategies  / Contractors  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Marketing  / More Insights  / Profitability
Home Depot Orange Coming to Your Customer
David Gordon Posted On June 5, 2019


The color orange signifies joy, happiness and creativity, however, it is also representative of fire and, given that the color is between yellow and red on the color spectrum it is, from a business perspective, between caution (yellow) and “bad” […]


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Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Pricing  / Profitability  / Purchasing  / Renewables  / Supplier / Products
Impacts On Lighting If China Weaponizes Rare Earth Metals
David Gordon Posted On June 3, 2019


We know tariffs can impact the electrical business.  But rare earth metals? We’ve had tariffs after last year’s tariffs on steel, aluminum and a number of other products.  The recent acceleration of tariffs on Chinese imported products (price increases from […]


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Distributors  / Industry News  / Manufacturers  / More Insights  / Pricing  / Productivity  / Profitability
The Muddled World of Tariffs in the Electrical Industry
David Gordon Posted On May 31, 2019

Electrical Distribution and Tariffs

For a word that wasn’t part of the national conscience, it is now front and center and bringing disruption to business. Tariffs.  In an industry where price increases occurred annually, where pricing was stable except for copper, companies have now […]


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Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Supplier / Products
LightFair 2019. Controls are Here.
David Gordon Posted On May 29, 2019


Last week’s LightFair show in Philadelphia was a lighting and lighting control aficionado’s dream.  Booths and booths of LED lighting and it seemed like 300 booths that had some sort of lighting control system.  In talking with a number of […]


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Distributors  / eBusiness  / Growth Strategies  / Industrial Market  / More Insights  / Productivity  / Profitability  / Sales Channel
What is e-Procurement?
David Gordon Posted On May 22, 2019


The article we had last month introducing Greenwing Technology as a punchout / e-Procurement resource and a new ElectricalTrends advertiser generated much feedback. Part of the reason is it is perceived that “punchouts” is “old school” and perhaps reserved for […]


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Channel Strategies  / Distributors  / eBusiness  / eMarketing  / More Insights
Lessons Learned from eCommerce Transformation of Office Products Distributors
David Gordon Posted On May 16, 2019


eCommerce has been all the rage the last couple of years with progressive companies leading the charge and investing in new websites as well as product content.  In fact, there are companies that are now on version 2 or 3 […]


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More Insights  / People in the News
Stan Rydzynski, 1947-2019
David Gordon Posted On May 16, 2019


It is with heavy heart for me to share that Stan Rydzynski, an associate partner at Channel Marketing Group, passed away the morning of Saturday, May 4th. Stan joined Channel Marketing Group ten years ago after a thirty-eight year career […]


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Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Logistics  / Manufacturers  / Marketing  / More Insights  / Pricing  / Productivity  / Profitability  / Technology
Does it feel like we’re heading into a recession …
David Gordon Posted On May 14, 2019


Or are we talking ourselves into a recession? Since the fall and the beginning of planning season there have been some economists who have been warning of a second half 2019 slowdown leading to a 2020 recession. Their prognostications were […]


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Branding  / eMarketing  / Marketing  / More Insights  / Productivity  / Technology
Embracing Digital Connections…Texting
David Gordon Posted On May 14, 2019


Yes, we’ve all seen it and most of us have done it…multi-tasking by listening and texting, reading and texting, sending a quick text to touch base or share a piece of information and more. While many thought “texting is for […]


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Associations  / Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / Manufacturers  / More Insights
NAED 2019 National … Optimistic Outlook
David Gordon Posted On May 13, 2019


Last week’s NAED 2019 National Meeting culminated the 2019 NAED meeting season and, according to many, “thankfully”.  While San Francisco is a nice city and may have contributed to some of the attendance, for many, the trek to the West […]


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