Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights
Eaton Spinning Off Lighting
David Gordon Posted On March 4, 2019


Who said lighting couldn’t go back in time? From a product side it’s moved into the future with LED’s, lighting controls and now LiFi. But we’re now going, to a degree, backwards in the sense of “traditional lighting companies” with […]


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Kruse Joins Topaz as EVP
David Gordon Posted On March 4, 2019


Glen Kruse has joined Topaz as Executive Vice President of Sales, Marketing and Product Management. This appointment will accelerate Topaz’s growth as the company continues to expand its product categories and strengthens its relationships with all stakeholders in the distribution […]


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Channel Strategies  / Contractors  / Customer Segments  / Distributors  / eBusiness  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Manufacturers  / Marketing  / More Insights  / Technology
Amazon Business is a Nominal Electrical Distributor Competitor
David Gordon Posted On March 4, 2019


Interesting article in Electrical Wholesaling, “Amazon Business is Growing. Do Distributors Have a Plan” written by Unilog essentially saying you need to either join or fight Amazon Business because they are / will be taking over the distribution business (and […]


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Associations  / Channel Strategies  / Customer Segments  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Industry Consolidation  / Industry News  / Manufacturers  / Marketing  / Marketing Groups  / More Insights  / Reps
NAED South Central … Productive
David Gordon Posted On March 1, 2019


Feedback from this week’s NAED South Central conference was positive with many reporting productive meetings between their suppliers / customers, which is the key, and in many instances, sole reason for attending the conference. Surprisingly, there was also decent chatter […]


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Channel Strategies  / Contractors  / Customer Segments  / Distributors  / eMarketing  / Growth Strategies  / Industrial Market  / Industry News  / Lighting  / Lighting2  / More Insights  / Profitability
WESCO and Grainger, a Tale of Two Companies
David Gordon Posted On February 19, 2019


WESCO and Grainger both recently held their EOY / Q4 earnings calls. Reviewing them highlights that these two companies, while both serving primarily the “industrial” market, are really a tale of two companies with differences being: Business focus … CapEx […]


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Associations  / Awards  / Channel Strategies  / Growth Strategies  / Industry News  / More Insights  / Reps  / Sales Channel  / Technology
NEMRA Delivers in Dallas
David Gordon Posted On February 13, 2019


Last week’s NEMRA meeting engaged almost 2000 electrical industry manufacturers and independent electrical manufacturer representative sales in discussions about the business and in how to achieve 2019 sales objectives. There was much optimism in the air as many reps reported […]


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Channel Strategies  / Distributors  / Industry Consolidation  / Industry News  / Manufacturers  / More Insights  / Sales Channel
Distributor Acquisitions Dominate January
David Gordon Posted On February 4, 2019

Acquisitions in March

There were six distributor acquisitions in January. While the Super Bowl was a defensive battle, both teams exhibited high powered offenses in January.  Their aggressive offenses positioned them for success just like the recent acquisitions by a number of electrical […]


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eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Marketing  / More Insights  / Technology
Spinning products to improve customer experience
David Gordon Posted On January 31, 2019


Over the past six months we’ve seen a number of distributors upgrade their websites – either the “look and feel”, evolve to a webstore or upgrade both. Why the investments? Because these distributors recognize that “table stakes” for at least […]


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Thousand Joins Werner Electric
David Gordon Posted On January 31, 2019


Werner Electric welcomes Tina Thousand as its new Vice President of Information Technology. Tina is an IT executive with over 25 years of experience.  She joins Werner most recently from Coffee and Bagels Group, parent company to five brands, including […]


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GLESCO to Represent Orbit
David Gordon Posted On January 31, 2019


Orbit Industries, Inc., an all-in-one source for electrical construction products, announces a new sales partnership with Great Lakes Electrical Sales Company of LaGrange, Illinois. Great Lakes Electrical Sales will represent Orbit Industries’ complete line of electrical products throughout Illinois, Eastern […]


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