Rarely are the terms “manufacturer rep” and “marketing” referenced together. In reality, their is a synergy between the two. They both relate to communicating and demand creation. Historically manufacturer rep agencies have consisted of salespeople calling on distributors, “buyers” (contractors […]
Many industrially-oriented distributors lament that they can’t compete versus Grainger for MRO business at their accounts. They say “we now the ‘decision’ makers and can beat them on price but we can’t get the business. The same occurs with large […]
Dakota Supply Group (DSG) has hired Mike Rode as its new Vice President of Sales for electrical products and services. This new leadership role ensures that DSG’s customers in the electrical business segment have a dedicated focus at the executive […]
Last week we released our Q2 Pulse of Lighting report and Acuity, the following day, released their Q3 earnings (they are on a fiscal year). The commonality appears to be “a market in flux”. While Acuity claims share increase in […]
Competing to thrive requires staying on top top of the latest trends so that you can best advise customers. Lighting is fast moving and our resident advanced lighting expert, David Shiller, shares what’s going on with circadian lighting and “no-blue”. […]
NAED just concluded one of its most successful conferences and, from social postings, perhaps the most energetic conference the association has been involved with. Jenny Christensen, Director of Marketing for Distributor Data Solutions (DDS) graciously shares her feedback on the […]
We now have insight into the Q2 health of the lighting market based upon feedback from over 200 electrical distributors, manufacturers and reps through our Pulse of Lighting survey. And it appears that an apt description may be “an interesting […]
This week WESCO is taking 800+ people on an Alaskan cruise as part of their WESCO VIP incentive program. It looks like an exciting adventure (check out this pre-program video and follow them on their program Instagram page or on […]
3M’s recent decision to terminate most, if not all, of its remaining manufacturer reps may have represented the culmination of a decision to drive the business in a different direction where the company believes that its brand is strong enough […]
Serious about utilizing technology in your business? Then you need to be at IDEA’s eBiz. Technology is becoming more and more a critical component of a distributor and manufacturer’s business. Not only is it the software and hardware, it is […]
