Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Growth Strategies  / Industrial Market  / Industry News  / Manufacturers  / More Insights  / Supplier / Products
Entering and Managing In the IoT Space
David Gordon Posted On October 17, 2016


Last week we shared information, highlighted the potential opportunities and discussed potential distributor involvement in the Internet of Things (IoT) and Industrial Internet of Things (IIoT) arena while also featuring the first segment of input from Dick Friedman. As promised, […]


Continue Reading
0
0

Distributors  / Growth Strategies  / Industrial Market  / More Insights  / Supplier / Products  / Technology
Are you ready for the IoT?
David Gordon Posted On October 10, 2016


Whether it is IoT or IIoT, the Internet of Things is all the rage.  You can’t pick up a trade publication without seeing an article on either topic. And in reality they are essentially the same with the only difference […]


Continue Reading
0
0

Growth Strategies  / Marketing  / More Insights  / Sales Channel
Are you interested in new customers? New sales?
David Gordon Posted On October 10, 2016


Companies are currently planning their 2017 initiatives.  Corporate typically sets the revenue goal (okay, they may ask for input, but …)  A portion of the objective comes from an expectation of recurring revenue / customer retention.  An element is expected […]


Continue Reading
0
0

Branding  / Growth Strategies  / Marketing  / More Insights
Sometimes You Need to Change Your Club
David Gordon Posted On October 5, 2016


Golf is one of those games that unless you play the same course every time you need to read the course, understand the conditions, evaluate how you are playing and, sometimes (many times for me), you need to change the […]


Continue Reading
0
0

Industry News  / Lighting  / Lighting2  / More Insights
Confusion in Street Lighting?
David Gordon Posted On October 5, 2016


Street lighting represents a growth opportunity for electrical and lighting distributors as well as manufacturers (and yes, some sell direct to municipalities).  And the recent acquisition by Verizon of Sensity, and Acuity’s involvement in Sensity, which ElectricalTrends has commented on, […]


Continue Reading
0
0

Branding  / Marketing  / More Insights
Marketing Your Warehouse
David Gordon Posted On October 3, 2016


Have you ever thought about how you can monetize your warehouse in a way other than operational efficiency and increased throughput (which you should be doing with a continuous improvement process guided by a metric management mentality?). Think about how […]


Continue Reading
1
0

Advocacy  / Associations  / Manufacturers  / More Insights  / Reps
NEMRA – A Tool for Accelerating Small Manufacturer Growth
David Gordon Posted On September 27, 2016


Earlier this week there was a press release announcing that a small, innovative and progressive LED lighting company, START Lighting, had recently joined NEMRA.  Now normally a small manufacturer joining an association isn’t too noteworthy, and, quite frankly, it isn’t, […]


Continue Reading
2
0

Customer Segments  / Growth Strategies  / Industry News  / More Insights
2017 Planning – Macro Outlook, Wood Building Construction & Oil
David Gordon Posted On September 21, 2016


It’s now about 30 days to the AD and IMARK national meetings.  Graybar just held their national meeting.  Manufacturers and distributors should be well underway in their individual planning.  2017 joint business planning is quickly upon us and, in continuing […]


Continue Reading
0
0

Channel Strategies  / Growth Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Sales Channel  / Technology
“Can you hear me now?” – Verizon
David Gordon Posted On September 19, 2016


Many may remember the Verizon commercials titled “Can you hear me now?” And while the spokesperson may have moved to Sprint and is focusing on price, the lighting industry may now be hearing Verizon calling. And electrical and lighting distributors […]


Continue Reading
2
0

Advocacy  / eBusiness  / More Insights  / Productivity  / Technology
Epicor Joins ElectricalTrends
David Gordon Posted On September 19, 2016


ElectricalTrends would like to welcome Epicor as our latest advertiser. Epicor, as many in the electrical industry knows, is a prominent ERP system in the electrical industry. In fact, according to Electrical Wholesaling, more than 70 of the Top 200 […]


Continue Reading
0
0