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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Jobs  / More Insights
Southwest, Midwest, Memphis, NY OEM Regional Sales Roles – QSSI
David Gordon Posted On September 19, 2016


QSSI is expanding its OEM sales force and is looking for experienced, highly motivated Regional Sales Managers to operate in the Chicago/Midwest, Dallas/Southwest, Memphis, and New York State regions. These positions are responsible for all sales activity to QSSI’s OEM […]


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Jobs  / More Insights
Southeast Regional Sales Manager – Atlantic Industrial
David Gordon Posted On September 19, 2016


This position is responsible for all Southeast region sales activity for Atlantic Industrial through management of sales, distribution and end-user activities. This includes managing the day to day tasks of distribution sales and execution of pricing strategy including competitive bids, […]


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Contractors  / Industry News  / More Insights  / Training
Growing Through the Code
David Gordon Posted On September 15, 2016


A surefire way to generate growth, at least in specific product categories, is when there is a National Electrical Code (“Code”) change. The recent edition of NEMA’s electroindustry magazine highlighted a few states that will be affected by the Code […]


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Channel Strategies  / Customer Segments  / eBusiness  / eMarketing  / Growth Strategies  / Marketing Groups  / More Insights  / Technology
Is Amazon An Alternate Channel or Just Meeting Customer Needs?
David Gordon Posted On September 12, 2016


Yes, Amazon Business is a competitor to distributors.  It is also an opportunity for manufacturers given that it represents an additional distribution channel to reach customers. Why? Because some customers desire to purchase through a different mode. Why are they […]


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Channel Strategies  / More Insights  / Research Reports
Joint Business Planning Research Findings & Report
David Gordon Posted On September 8, 2016


On September 8th we shared the findings of our recent Joint Business Planning research conducted earlier this year.  This report, and the accompanying recording, highlight the findings and share some recommendations. Key areas for improvement include: Advanced planning Understanding the […]


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Customer Segments  / Growth Strategies  / Lighting  / Lighting2  / Marketing  / More Insights  / Supplier / Products
Energy Efficiency & Evolution of Utility Rebates
David Gordon Posted On September 8, 2016


A continued growth area for distributors is energy efficiency.  While new construction, almost by definition, will utilize “energy efficient” products, the renovation market is where there is continued growth potential.  It requires companies to be aware of the benefits, their […]


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Channel Strategies  / Customer Segments  / Distributors  / Growth Strategies  / Industry News  / Manufacturers  / More Insights
Welcome to 2017 Planning Season
David Gordon Posted On September 6, 2016


Labor Day marks the unofficial end of summer as well as the unofficial beginning of the 2017 planning season in the electrical industry.  While we know a number of manufacturers and distributors who have started to embark on their planning […]


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Customer Segments  / Growth Strategies  / Industrial Market  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / Sales Channel  / Supplier / Products  / Training
Industrial LED Lighting … An Opportunity?
David Gordon Posted On August 30, 2016


2016 has been a challenging year for many industrially-oriented electrical distributors.  Between the decline and ripple effects of oil and gas markets, the strength of the dollar constricting the OEM market, the agricultural equipment market stagnating and economic growth being […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry News  / Manufacturers  / Marketing  / More Insights  / Reps  / Research Reports
Survey Finds Joint Business Planning Partners “Dissatisfied”
David Gordon Posted On August 23, 2016


Following the completion of 2016 planning cycle, we heard a lot of frustration with the current Joint Business Planning (JBP) process.  In response to this issue, Channel Marketing Group, in conjunction with Verde Associates, fielded a JBP survey to a […]


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Customer Segments  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Sales Channel
What’s Going on With Cree?
David Gordon Posted On August 21, 2016


Earlier this week Cree announced its 2016 fourth quarter fiscal year performance.  The following are notes from their investor call but, the end result was essentially “what’s going on with Cree?” given that the stock essentially tanked thereafter. From their […]


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  • David Gordon
    Channel Marketing Group
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