Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Customer Service  / Growth Strategies  / More Insights  / People in the News  / Productivity  / Profitability
GM Leader Drives Cultural Change, Innovation and Results
David Gordon Posted On June 18, 2017


General Motors (GM) historically has been known as a “staid” company and the prototypical “old boys” company. And its had its share of “challenges” ranging from uninspiring design to consumers feeling there was “built in obsolescence”; from being extremely difficult […]


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Advocacy  / Industrial Market  / Industry News  / More Insights  / Training
Rockwell Training Future Automation Staff … Supporting Vets
David Gordon Posted On June 14, 2017


At this week’s Rockwell Automation TechLED Rockwell announced a new partnership with Manpower to train (“upskill”) 1,000 veterans per year.  The new initiative, reported by Control magazine, is designed to help address the expected shortage in skilled automation staff that […]


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Industry Consolidation  / Lighting  / Lighting2  / Manufacturers  / More Insights
Phase 3 of GE Exit from Electrical Industry
David Gordon Posted On June 9, 2017


It appears that the company that Thomas Edison founded, GE, will shortly be out of the electrical industry … or mostly. “Phase three” of the exit, as reported by the Edison Report via a copy of an internal letter, was […]


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Associations  / Channel Strategies  / Customer Segments  / Industry News  / Lighting  / Lighting2  / More Insights  / Productivity  / Sales Channel  / Technology
The Future of Lighting has Arrived. Expect more!
David Gordon Posted On June 5, 2017


Since the beginning of the year, Wendell Strong from Innovative Lighting has penned an exclusive series for ElectricalTrends titled ““Insights into the World of PoE Lighting Technology.”  Wendell has been in the lighting industry for “many” years and has used […]


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Associations  / Growth Strategies  / Industry News  / More Insights  / People in the News  / Productivity  / Reps  / Training
Innovation through Intellectual Curiosity
David Gordon Posted On May 31, 2017


Much is talked about “innovation”. It’s a term that is loosely tossed around and requires a commitment, or perhaps a better term is “mentality”, that is infused into individuals and a culture. It’s a desire to “excel” and, perhaps more […]


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Associations  / More Insights  / Reps  / Sales Channel
NEMRA POS / POT Initiative Gains Endorsements
David Gordon Posted On May 24, 2017


Getting paid properly is important to everyone. After all, if you’re not paid a “fair” wage (or at least what you’ve been promised), then why would you expend energy on an initiative? That’s part of the issue with NEMRA’s POS […]


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Growth Strategies  / Industry Consolidation  / Marketing Groups  / More Insights
The Next Phase of Acquisitions?
David Gordon Posted On May 22, 2017


At the NAED Annual meeting I asked distributors, manufacturers and others who typically hear about mergers / acquisitions what they were hearing.  Not so much about specific companies but more in general … were they hearing of activity.  All said […]


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Growth Strategies  / Industry News  / Lighting  / Lighting2  / More Insights
Controlling Light at LightFair
David Gordon Posted On May 18, 2017


Over the past week we’ve spoken to a number of distributors, reps and manufacturers who attended LightFair.  From listening to all it appears that LightFair, which euphemistically was called LEDFair a few years ago by many when LEDs first started […]


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Associations  / Industry News  / More Insights
Observations from the 2017 NAED Annual
David Gordon Posted On May 15, 2017


Earlier this month NAED held its 2017 Annual Meeting in Boston. The meeting attracted a little over 600 attendees.  According to one manufacturer there were 339 manufacturer attendees plus service providers, technology companies, marketing groups and other miscellaneous entities … […]


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Customer Segments  / Distributors  / Growth Strategies  / Industry News  / More Insights
Rexel, Graybar and AD Experience Growth in Q1
David Gordon Posted On May 7, 2017

Market Update

With recent quarterly reports from Rexel, Graybar and AD in addition to the recent WESCO quarterly report, we now have Q1 performance representing about 30% of sales and about 140 distributors.  IMARK as well as CED, Sonepar, City Electric and […]


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