Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Branding  / Channel Strategies  / Customer Segments  / Growth Strategies  / Industrial Market  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / Sales Channel  / Technology
Lighting Opportunities, Round-Up and Relevancy
David Gordon Posted On March 6, 2016


The lighting market continues to represent some of the greatest opportunities for distributors. At the recent NAED South-Central, every lighting manufacturer reported minimum 2015 sales increases of 20%. Goals for 2016 are the same, if not higher. The market is […]


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Contractors  / Customer Segments  / Distributors  / Industry Consolidation  / More Insights
A Busy Week for WESCO
David Gordon Posted On March 3, 2016

WESCO earnings

Last week was a busy week for the industry with the NAED South-Central. This week was a busy week for WESCO. First they announced the acquisition of Atlanta Electrical Distributors and then on Wednesday they had their Investor Day which is when […]


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Jobs  / More Insights
Eastern Region Sales Manager Needed – UPDATE – FILLED
David Gordon Posted On March 3, 2016


King Electrical Manufacturing is looking for a highly skilled energetic Eastern Region Sales Manager. The regional sales manager is responsible for achieving key sales objectives through the managing of multiple distributors and aggressively growing new accounts. The position is responsible for managing […]


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Jobs  / More Insights
Seeking Regional Sales Manager Opportunity
David Gordon Posted On March 3, 2016


Are you looking for a results-driven Regional Sales Manager that has a proven record of increasing sales, profits and market share for a manufacturer that sells specified products into the electrical industry?  An individual that has over 20 years of experience in successfully […]


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Associations  / eBusiness  / Industrial Market  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Reps
2016 NAED South-Central Observations
David Gordon Posted On March 1, 2016


Stan and I attended the NAED South-Central, held in Las Vegas, last week.  Reportedly 630 or so people were registered, albeit the “feel” of the meeting left one wondering “where are the people” as the general session seemed lightly attended […]


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Industrial Market  / Industry News  / Manufacturers  / More Insights
Schneider, Encore & Littelfuse Share Performance, Outlook
David Gordon Posted On February 21, 2016


Over the last few weeks there have been a number of end of year / quarterly reports released.  Last week we touched on national, publicly held distributors (Rexel, Grainger, WESCO) so this week we’re going to overview a number of […]


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Growth Strategies  / Industry News  / More Insights  / Profitability
Electrical Sales to Decline – 1st time in 7 years!
David Gordon Posted On February 18, 2016


This week we received copies of TED magazine and Electrical Wholesaling. Given that next week is the NAED South-Central, both provided a “forecast / overview” of the regional market.  As expected there are pockets of growth as well as areas […]


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Associations  / Industry News  / Marketing Groups  / More Insights  / Productivity  / Reps  / Sales Channel
NEMRA Delivers … 1900+ Attendees
David Gordon Posted On February 18, 2016


A couple of weeks ago I attended the NEMRA meeting as Channel Marketing Group has been working with NEMRA on its POS / POT initiative (point of sale / point of transfer). I was there to launch a draft of […]


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Distributors  / Growth Strategies  / Marketing  / More Insights  / Pricing  / Productivity  / Profitability  / Sales Channel  / Supplier / Products  / Technology  / Training
Moneyball for Growth
David Gordon Posted On February 16, 2016


If you are stymied with geographical growth and think that many of your customers are not buying all they can from you, the odds are stacked in your favor that they aren’t.  Why? Because you don’t know. Unless you have […]


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Channel Strategies  / Distributors  / Growth Strategies  / Lighting  / Lighting2  / More Insights  / Profitability  / Sales Channel  / Supplier / Products  / Technology
Selling Lighting or Selling Data?
David Gordon Posted On February 16, 2016


Recently we touched on how the emergence of connected lighting is opening new opportunities for manufacturers and could for distributors.  The reason for “could” is that the opportunity potentially can be much more than selling fixtures.  It could explode into […]


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