• Home
    • News
    • Products
    • Lighting
    • Resources
    • Research
    • People
    • Jobs
    • About
    • Contact
  • Home
  • News
  • Products
  • Lighting
  • Resources
  • Research
  • People
  • Jobs
  • About
  • Contact
Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Branding  / Marketing  / More Insights
Marketing Your Warehouse
David Gordon Posted On October 3, 2016


Have you ever thought about how you can monetize your warehouse in a way other than operational efficiency and increased throughput (which you should be doing with a continuous improvement process guided by a metric management mentality?). Think about how […]


Continue Reading
1
0



Advocacy  / Associations  / Manufacturers  / More Insights  / Reps
NEMRA – A Tool for Accelerating Small Manufacturer Growth
David Gordon Posted On September 27, 2016


Earlier this week there was a press release announcing that a small, innovative and progressive LED lighting company, START Lighting, had recently joined NEMRA.  Now normally a small manufacturer joining an association isn’t too noteworthy, and, quite frankly, it isn’t, […]


Continue Reading
2
0



Customer Segments  / Growth Strategies  / Industry News  / More Insights
2017 Planning – Macro Outlook, Wood Building Construction & Oil
David Gordon Posted On September 21, 2016


It’s now about 30 days to the AD and IMARK national meetings.  Graybar just held their national meeting.  Manufacturers and distributors should be well underway in their individual planning.  2017 joint business planning is quickly upon us and, in continuing […]


Continue Reading
0
0



Channel Strategies  / Growth Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Sales Channel  / Technology
“Can you hear me now?” – Verizon
David Gordon Posted On September 19, 2016


Many may remember the Verizon commercials titled “Can you hear me now?” And while the spokesperson may have moved to Sprint and is focusing on price, the lighting industry may now be hearing Verizon calling. And electrical and lighting distributors […]


Continue Reading
2
0



Advocacy  / eBusiness  / More Insights  / Productivity  / Technology
Epicor Joins ElectricalTrends
David Gordon Posted On September 19, 2016


ElectricalTrends would like to welcome Epicor as our latest advertiser. Epicor, as many in the electrical industry knows, is a prominent ERP system in the electrical industry. In fact, according to Electrical Wholesaling, more than 70 of the Top 200 […]


Continue Reading
0
0



More Insights  / Research Reports
Benchmarking Q1 Lighting and Industrial Controls
David Gordon Posted On September 19, 2016


It’s always good to benchmark your performance when you can have access to trending industry information.  The September 2016 issue if NEMA’s electroindustry shared some Q1 2016 data in the areas of lamps, lighting and industrial controls. This information is based […]


Continue Reading
0
0



Jobs  / More Insights
Central & Western Regional Sales Managers, Lighting Opportunities – Duraguard – FILLED
David Gordon Posted On September 19, 2016


These positions as Central and Western Regional Sales Managers are responsible for all sales activity for DuraGuard Products Inc. through management of sales, distribution and end-user activities. Join a company that is growing in the lighting industry.  This includes managing […]


Continue Reading
0
0



Jobs  / More Insights
Southwest, Midwest, Memphis, NY OEM Regional Sales Roles – QSSI
David Gordon Posted On September 19, 2016


QSSI is expanding its OEM sales force and is looking for experienced, highly motivated Regional Sales Managers to operate in the Chicago/Midwest, Dallas/Southwest, Memphis, and New York State regions. These positions are responsible for all sales activity to QSSI’s OEM […]


Continue Reading
0
0



Jobs  / More Insights
Southeast Regional Sales Manager – Atlantic Industrial
David Gordon Posted On September 19, 2016


This position is responsible for all Southeast region sales activity for Atlantic Industrial through management of sales, distribution and end-user activities. This includes managing the day to day tasks of distribution sales and execution of pricing strategy including competitive bids, […]


Continue Reading
0
0



Contractors  / Industry News  / More Insights  / Training
Growing Through the Code
David Gordon Posted On September 15, 2016


A surefire way to generate growth, at least in specific product categories, is when there is a National Electrical Code (“Code”) change. The recent edition of NEMA’s electroindustry magazine highlighted a few states that will be affected by the Code […]


Continue Reading
0
0



134
Newer Posts Older Posts


Subscribe to ElectricalTrends





  • David Gordon
    Channel Marketing Group
    919-488-8635

  • Privacy Policy

    Moderation Policy

    Terms of Use

    Legal Disclaimer

    Advertising

  • Recent Posts

    • 2026 Q3 Pulse of Lighting ... Slow Market? Q4 Outlook
    • Upscale Market Intelligence to Support Planning
    • Controlling Technology Expenses

© Copyright GrandNews Theme Demo - Theme by ThemeGoods
Press enter/return to begin your search