Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Customer Segments  / Distributors  / Industrial Market  / Industry Consolidation  / More Insights
Graybar’s Acquisition; Benefit for SQD Automation Distributors
David Gordon Posted On March 26, 2015


This week’s news that Graybar made an acquisition was a surprise to many.  The words Graybar and “acquisition” have not gone together for many many years (according to a reader, who’s been in the industry for “many” years, he recalls […]


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Customer Service  / eBusiness  / eMarketing  / Logistics  / More Insights  / Productivity  / Profitability  / Technology
Microsoft 2015 Convergence
David Gordon Posted On March 25, 2015


You say or mention Microsoft around just about every distributor and their employees and they respond “Excel” almost in unison. Some will say ‘Outlook’, ‘Power Point’ or ‘Access’. Very few will say AX (The ERP software) or AX Dynamics. Your kids […]


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Customer Segments  / Industry Consolidation  / Lighting  / Lighting2  / More Insights  / Sales Channel  / Supplier / Products
Strategies in Light Observations; Distributor LED Opportunities
David Gordon Posted On March 22, 2015


Periodically we like to invite guest bloggers to share ideas, opinions, insights or to report from conferences that we’ve been unable to attend. Recently, Ted Konnerth, President of Egret Consulting Group, a leading recruiter in the electrical and lighting industry […]


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Branding  / Channel Strategies  / Contractors  / Customer Service  / eBusiness  / Growth Strategies  / Industry Consolidation  / Marketing  / More Insights  / Pricing  / Profitability  / Technology
Graybar, Sonepar … Creating / Fulfilling Demand
David Gordon Posted On March 18, 2015


Over the past couple of months we’ve been talking about growth, be it from demand creation or demand fulfillment.  We’ve written an article on it for Industrial Supply, one for the Canadian Electrical Wholesaler and a couple here on ElectricalTrends […]


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Contractors  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / More Insights  / Productivity  / Profitability  / Research Reports  / Technology
Could Software Determine Who Gets The Business?
David Gordon Posted On March 15, 2015


We’ve all heard how customers want to be self-sufficient, that they want easier ways of doing business, that software can create connectivity between customers, that customers want to buy online or get their own pricing or use data-mining software to better understand […]


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Channel Strategies  / Contractors  / eBusiness  / eMarketing  / Growth Strategies  / More Insights  / Productivity  / Profitability  / Research Reports  / Technology
Poaching your small and mid-sized contractors – The Big Sting
David Gordon Posted On March 11, 2015


  Introducing Electrical Distributor Research Group, an Allen Ray Associates and Channel Marketing Group service to help independent distributors compete with national chains through end-user research and solution identification. Participation in this research relating to econnectivity to increase share from […]


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Awards  / Channel Strategies  / Growth Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Supplier / Products
Growing through Innovation … Cree Recognized Worldwide
David Gordon Posted On March 10, 2015


It’s said by many that innovation drives growth. Be it innovations in products, services, processes, marketing, customer service or other areas of the business, innovation can differentiate your company. For many manufacturers, innovation is driven by the National Electric Code (NEC). […]


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Customer Service  / Growth Strategies  / More Insights  / People in the News  / Reps  / Sales Channel  / Supplier / Products
Delivering Wow Delivers Sales for Small Manufacturers
David Gordon Posted On March 1, 2015


Today we’ve got a guest blogger talking about how small / niche manufacturers can succeed.  It can be a hard road, but one that with some perseverance can be very important to a distributor (in serving their customer) and obviously […]


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Advocacy  / More Insights  / People in the News
Schrager Shaves to Support Kids With Cancer
David Gordon Posted On March 1, 2015


The Ides of March (March 15th) is quickly coming upon us and with it the opportunity to help kids with cancer. As many readers of ElectricalTrends know, this time of year we let you know that Pat Schrager, formerly of […]


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Associations  / Channel Strategies  / Customer Segments  / Distributors  / eBusiness  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / Productivity  / Reps  / Research Reports  / Sales Channel  / Supplier / Products  / Technology
NAED 2015 South Central Observations
David Gordon Posted On February 26, 2015


It was always said that the South Central regional should be in a warm weather location. Unfortunately, while warmer than Chicago, it was colder than what Floridians are used to. This must have been the coldest South-Central I’ve attended … […]


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