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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Advocacy  / Associations  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Marketing
NAED 2014 Eastern Observations (Nov 2013)
David Gordon Posted On December 2, 2013


Just before Thanksgiving we attended the NAED Eastern which was held in Orlando.  Approximately 560 individuals registered for the conference.  According to the registration list, only 62 distributors were listed and this included elements of some companies being listed multiple […]


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Growth Strategies  / Industry Consolidation  / Logistics  / Productivity  / Technology
Epicor’s Red Flag warning
David Gordon Posted On November 25, 2013


For months ElectricalTrends has raised a red flag about the long term viability of Epicor’s products as many clients and friends have struggled to complete installs and gain or continue support. Recently Pemeco Consulting’s Jonathan Gross ( click his name […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Lighting  / Lighting2
Growing the Business a Location at a Time
David Gordon Posted On November 19, 2013


Last week there were industry reports of a couple of acquisitions and some branch openings (and there were probably more that weren’t reported). Consider … CED purchased Davis Wholesale in Hollywood, CA Steiner Electric purchase State Electrical in Wisconsin Graybar […]


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Branding  / Industry News  / Lighting  / Lighting2  / Marketing  / Supplier / Products
Cree Drives LED Awareness on CNN.com
David Gordon Posted On November 13, 2013


LEDs continue to make news and drive revenues for distributors.  They made so much news this week that they were featured on www.cnn.com’s home page … with advertising by Cree on Monday, November 11th (Veteran’s Day). And when you clicked […]


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Customer Segments  / Lighting  / Lighting2  / Supplier / Products
Hubbell and Lutron Collaborate on New Products
David Gordon Posted On November 11, 2013


Interesting tidbit came across my desk late last week.  A collaboration between Hubbell Wiring Devices and Lutron. The headline was “Hubbell Wiring Device-Kellems and Lutron Electronics Collaborate to Address New Building Code Requirements”.  The article was in Hispanic Business (click […]


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Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Logistics  / Marketing  / Marketing Groups  / Renewables
AD, HD Supply, Graybar and Rexel Report In
David Gordon Posted On November 7, 2013


With earnings season continuing, it’s good to check in to see what some of the other national chains are doing.  If you recall, last week we commented on WESCO.  Here’s the info, and some insights, into AD, HD Supply, Graybar […]


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Industry Consolidation  / Lighting  / Lighting2
Manufacturer Acquisitions in the News
David Gordon Posted On October 31, 2013


This week has been a busy week for electrical industry acquisition activity with one expected and a couple of surprises. First was Leviton’s acquisition of a small UK LED fixture company called JCC Lighting.  Here’s an article on it and […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Marketing  / Research Reports
Analyzed Data Optimizes Performance
David Gordon Posted On October 31, 2013


Earlier this week we sent out our latest issue of Converge, Channel Marketing Group’s e-newsletter which is received (and hopefully read) by thousands of people in the electrical and other industries.  This issue had 3 topics: Why Halloween is symbolic […]


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Marketing Groups
Congratulations to IMARK
David Gordon Posted On October 29, 2013


Congratulations to IMARK for being listed as the fourth largest purchasing co-op in 2012 according to the NCB Co-op Top 100 Report (page 9). IMARK is listed as having 2012 revenues of $3.52 billion. This means that the IMARK membership, in […]


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Advocacy  / Distributors  / Growth Strategies  / Lighting  / Lighting2  / Logistics  / Manufacturers  / Marketing
Feedback on “Are Distributors in the LED Market”
David Gordon Posted On October 29, 2013


Earlier this month we shared some thoughts on the impact LEDs are having on the lighting industry. The posting, entitled “Will Distributors Capture the LED Market and Retain Share of Lighting Sales?” generated a couple of comments on ElectricalTrends (but […]


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