Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / More Insights  / Pricing  / Profitability
What Can Distributors Learn From A National Chain?
David Gordon Posted On June 7, 2015


National chains, as we now, are large (by definition) and have the resources to theoretically make investments to capture share. In reality many of them, fortunately or unfortunately, do not operate like national entities. Rather than emulate a national retailer […]


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Jobs  / More Insights
District Sales Managers (South Tx / LA, Florida) – FILLED
David Gordon Posted On June 3, 2015


Flir is looking for a District Sales Manager for South Texas / Louisiana and one for Florida (based in Orlando or Tampa).  Reporting to the regional sales directors, this position will create demand for FLIR and Extech products in the […]


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Channel Strategies  / eMarketing  / Growth Strategies  / Marketing  / More Insights  / Productivity  / Profitability  / Research Reports  / Technology
Does “big data” scare you?
David Gordon Posted On June 3, 2015


Over the past couple of years there has been much discussion regarding “big data” and “data analytics”, especially making it sound like analyzing information is a novel idea. Part of it is, part isn’t.  Progressive companies have analyzed information for […]


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Jobs  / More Insights
Strategic Marketing Position – Manager, Industry Marketing – FILLED July 22
David Gordon Posted On June 1, 2015


      Responsible for development and execution of marketing programs, materials and analyses in support of the Industrial, Energy and Datacomm initiatives across all company brands. Primary Duties:  Manage the development and execution of marketing programs for the Industrial, […]


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Channel Strategies  / Contractors  / Distributors  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Reps
Can you spell … Disintermediated?
David Gordon Posted On May 28, 2015


That was the subject line of an email received this morning from a distributor.  The body of email had a link: http://creesolutions.com/Solutions/NoHassles. Which started a thought process of: Is this really disintermediation when there are a number of lighting manufacturers who […]


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Associations  / Contractors  / Customer Segments  / Customer Service  / Distributors  / Industrial Market  / Industry News  / Manufacturers  / More Insights  / People in the News  / Productivity  / Supplier / Products  / Technology
NAED 2015 National Meeting – A Whirlwind Weekend in Chicago
David Gordon Posted On May 20, 2015


NAED held its 2015 Annual Meeting in Chicago this past weekend.  748 people registered.  There were 93 distribution entities and 105 manufacturer entities (inclusive of divisions for each) but there were only 46 manufacturer strategic one-on-one booths where distributors could […]


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Growth Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Reps  / Supplier / Products
A different type of lighting agency? And LightFair input
David Gordon Posted On May 14, 2015


LightFair is over. The awards have been given and many are talking about the plethora of lighting suppliers and throngs of people at The Show. While we didn’t attend, those distributors whom we spoke to that did attend said it […]


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Customer Service  / Distributors  / eBusiness  / More Insights  / Productivity  / Profitability
How technology can change your business?
David Gordon Posted On May 10, 2015


“What’s in it for me?” Over the years we all ask that question, especially when it comes to making decisions about our ERP software systems. Since most ERP’s at the order entry stage essentially perform the same function, we started […]


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Branding  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industrial Market  / Logistics  / Manufacturers  / Marketing  / More Insights  / Pricing  / Profitability  / Purchasing  / Technology
Amazon Upgrades from Supply to Business
David Gordon Posted On May 6, 2015


Amazon is considered one of the most innovative companies in the world, which, considering that they are a $90 billion company is pretty amazing. In fact, a Google search of “Amazon innovative company” yields 4.4 million entries!  They regularly make […]


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eBusiness  / Industry News  / More Insights  / Productivity  / Technology
ERP Companies on the move?
David Gordon Posted On May 4, 2015


INFOR and Epicor are in the news again. Recently a notice came in that INFOR filed an offering aimed at raising $100 million, to probably fuel some acquisitions. Why is this of interest? INFOR will probably continue to reinvent themselves […]


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