With everything becoming more “digital” and analytics driving much, the role of product data has become more important to the electrical industry. And it is not just the historical issue of descriptions and assets. It is the underlying foundation of […]
While the residential market represents a relatively small segment of the overall electrical market, especially for electrical distributors, it is important for some. Further, when a “development” goes into an area there is a spurt of commercial construction activity. The […]
For years I’ve talked to clients and communicated on ElectricalTrends that eCommerce is not about buying online via a website. That it is about is doing commerce (business) electronically. It’s not a branch (some used the term eBranch and tried […]
What’s in a logo? For some it’s just a graphic. For others it’s a nod to history. For others it can help send a message about tomorrow and strategy. For those who are thinking long-term, it is the latter. While […]
Biben Sales, a leading manufacturer representative in the Mid-Atlantic region, serving Pennsylvania, Maryland, Delaware, southern New Jersey, DC and northern Virgina, announced the recent hiring of Jenn Mercer to strengthen its “southern” team. According to an announcement by Bill Solomon, […]
Attending NEMRA ’25? This year’s theme, “It Starts With Us” is emblematic of the role that manufacturers and manufacturer representatives play in the channel. Without manufacturers there are no products to sell. Without manufacturer representatives (and lighting agents), many manufacturers […]
Change is at the doorstep of Signify, the parent company of Genlyte Solutions and Cooper Lighting, two of the electrical industry’s largest lighting manufacturers. In fact, we’ve considered them part of the “Big 4” in lighting (Acuity, Cooper Lighting, Philips […]
NEMRA has a history of reaching out to diverse members to solicit input to drive the association. Many, over the years, have served in leadership roles and many more have the opportunity throughout the year to have their voice heard […]
Last week’s NAED Western, held in Palm Desert, was described by one attendee as “stable.” While many felt it was “well-attended”, attendance approximated prior Western regional conferences. NAED Western Overview There were: 697 registered attendees, consisting of 31 service providers […]
While eCommerce, defined as orders placed via a website (online sales), for electrical distributors has been low according to the NAED PAR report, it should not be taken to mean that electrical contractors and industrial buyers are not seeking eSolutions. […]
